Key Skills

Job Description

About us ECP is a Hague-based e-commerce performance agency. We build, grow and scale premium direct-to-consumer brands: four of our own in cocoa (The Cocoa Circle), sleep and wellness (Lilly Paris), luxury accessories (Charms) and men's fashion (Pirloni). We handle everything in-house, from brand strategy and identity to e-commerce, paid media and creative, with one relentless focus on performance. Together our brands have reached 12M+ customers in 70+ markets, and every decision we make is backed by data. The role As Senior Creative Strategist, you are the link between data and creative. You turn what the numbers tell you about our Meta and TikTok ads into concepts that convert, and you direct the people who produce them. You will: Translate ad performance data (Meta, TikTok) into clear creative insights and concepts that drive conversion Own our creative testing process: hypotheses, briefs, variants, analysis and iteration Write sharp briefs, hooks and copy for designers, video editors and UGC creators Run the creative pipeline, directing creators, editors and media buyers so content is delivered on time and at quality Decide what to scale, iterate or stop, based on ROAS, CTR, CPA and creative fatigue signals Track platform trends and formats that work for DTC on Meta and TikTok Share learnings with the wider team so each test informs the next What you bring 5 to 8+ years in DTC/e-commerce creative strategy or direct-response advertising A proven track record with numbers: winning ads at scale and measurable improvements in ROAS, CTR and CPA Deep Meta and TikTok creative expertise: hooks, formats, UGC vs. studio, and ad fatigue Strong command of creative testing frameworks and iterative production Excellent concepting, brief writing and copy/hook writing The ability to direct creators, editors and media buyers with clarity and confidence A plus: experience with creative analytics tools such as Motion Fluent English (Dutch is a plus) What we offer A salary of EUR 4,500 to 6,500 gross per month, depending on knowledge and experience A full-time position in The Hague (40 hours/week) An international team of experienced specialists in performance marketing, creative and e-commerce A collaborative culture where initiative and ideas are encouraged Real ownership: you shape how creative strategy works across a portfolio of growing brands Free daily lunch and an easily accessible office How to apply Send us your CV and a short motivation. As part of your application, please include 3 winning ads and the data behind them (for example spend, ROAS, CTR, CPA, and what you tested and learned). Choose the ads that best show your impact. Our commitment to diversity, equity and inclusion ECP is an equal opportunity employer. We believe the strongest work comes from teams with different perspectives, backgrounds and experiences, and our team spans over 20 countries. We welcome applications from people of all races, religions, genders, sexual orientations, ages, disabilities and backgrounds. We are committed to a workplace where everyone can contribute fully and develop their talents.

Core Responsibilities

Translate Meta and TikTok advertising performance data into creative insights, concepts, briefs, and tests that improve conversion. Manage the creative pipeline and testing process, direct creators and production partners, and decide what to scale, iterate, or stop based on performance metrics and creative fatigue.

Requirements

Candidates should have 5 to 8+ years of experience in DTC or e-commerce creative strategy or direct-response advertising, with measurable results improving ROAS, CTR, and CPA. They should bring strong Meta and TikTok creative expertise, testing and iteration skills, excellent concepting and copywriting, and the ability to direct creators, editors, and media buyers; fluent English is required, while Dutch and Motion experience are advantages.

Benefits

• Free Daily Lunch
• Collaborative Culture
• Ownership Of Creative Strategy
• Accessible Office
• International Team