Key Skills

Job Description

About the role With over 23,000 holiday homes across 260+ destinations in 9 countries, Landal is the European market leader in nature-focused holidays. Ready to grow with us? As Growth Marketeer Belgium, you’ll drive guest acquisition in Flanders and Wallonia and strengthen Belgium as a key market. Combining your knowledge of the Belgian market with your commercial marketing expertise, you’ll translate Landal’s central marketing strategy into impactful marketing campaigns tailored to Dutch- and French-speaking audiences and our growing park portfolio in Belgium. You’ll take the lead in regional marketing and marketing communications building brand awareness and driving commercial growth through effective campaigns, digital marketing and regional partnerships. With your excellent knowledge of the parks and their unique propositions and working closely with marketing specialists and colleagues across teams, you’ll identify new opportunities to grow the Landal brand in Belgium. You'll be doing You’ll turn market insights into marketing strategies that deliver results, taking ownership of performance, planning and continuous optimization. Your key responsibilities include: Drive growth through insights: Analyze market trends, customer behavior and performance data to identify opportunities and shape regional marketing plans and park positioning. Create impactful campaigns: Coordinate and optimize multi-channel campaigns, from strategy and concept to execution and evaluation, getting hands-on with channels such as email, paid social and Google Analytics when needed. Lead regional marketing initiatives: Coordinate marketing for new resorts joining the region and collaborate closely with central marketing specialists and international teams to share knowledge and align roadmaps. Connect people and performance: Keep stakeholders informed, build strong relationships and translate marketing insights into clear presentations, roadmaps and actionable recommendations. Own results and resources: Manage budgets, set OKRs and prioritize activities to continuously improve marketing effectiveness and commercial performance. Your office base will be our Amsterdam office, about 2-3 days a week. The rest of the week you will be working and travelling in Belgium. Hybrid working is possible, with a maximum of 2 days per week working from home for a full-time position. This is you You’re a commercially driven Growth Marketeer with a passion for marketing, communication and measurable growth. You thrive in a dynamic environment, bring structure to complexity and effortlessly switch between marketing strategy and hands-on execution. You know how to turn customer insights into creative campaigns, use Social Media and digital marketing to reach new audiences, and build strong relationships across teams and stakeholders. You also bring: Marketing experience and education: At least 5 years of commercial marketing experience in a direct-to-consumer, mass-market environment, plus a bachelor’s degree or equivalent academic working and thinking level. Market and communication expertise: Native-level Dutch/Flemish, strong French and an excellent understanding of the Belgian market and culture. Knowledge of the French market is a plus. Creative campaign and Social Media skills: Proven experience independently developing and launching creative marketing campaigns, brand stories and activation concepts. You can manage campaigns end-to-end, from marketing strategy and concept development to execution and optimization, without relying on agencies. A data-driven commercial mindset: You know how to translate customer insights and marketing performance data into growth opportunities. You understand how to optimize digital marketing, Social Media campaigns and other marketing channels to improve results. Experience in travel, leisure or tourism is a plus, as is knowledge of holiday parks, holiday homes or private rentals. Strong planning, communication and collaboration skills: Experience with marketing roadmaps, OKRs, budget management and stakeholder management. You communicate clearly, work proactively with colleagues and marketing specialists, and know how to align teams around shared marketing goals. We offer Together, we go above and beyond to offer the best experience to our guests and colleagues. In return, we reward your efforts with: A one-year contract with a one-month probation period, with the intention of offering a permanent position. A salary between €4,253 and €6,076 gross per month based on full-time employment*, excluding holiday allowance. A bonus scheme. 27 vacation days based on a full-time workweek*, with the option to purchase up to 10 additional days off. Flexible working hours and the possibility to work from home. A work-from-home allowance of €2.45 per day. Possibility in participation lease-a-bike plan. Travel expense reimbursement in line with the Roompot/Landal scheme based on €0.23 per km. If you choose to travel by public transport, your commuting costs will be reimbursed 100%. Roompot/Landal encourages employees to commute by public transport. Extensive training and development opportunities, both online (over 150 e-learnings) and offline, focused on professional growth and personal development. Participation in the Recreation Pension Fund. The standard retirement age in this scheme is 67. The pension contribution is 21.8% of the pension base, with Roompot/Landal and you each contributing half. The option for paid additional birth and parental leave. Various collective insurance plans, including a free continuous travel insurance for you and your family. *A full-time position at Roompot/Landal consists of a 38-hour workweek, equivalent to 5 working days. For part-time employment, salary and vacation days are calculated on a pro rata basis.

Core Responsibilities

Develop and optimize regional marketing strategies and multi-channel campaigns to grow guest acquisition, brand awareness, and commercial performance in Belgium. Coordinate regional initiatives and stakeholders, manage budgets and OKRs, and use market insights and performance data to guide planning and continuous improvement.

Requirements

Requires at least five years of commercial marketing experience in a direct-to-consumer or mass-market environment, plus a bachelor’s degree or equivalent academic working and thinking level. Candidates should have native-level Dutch/Flemish, strong French, knowledge of the Belgian market, end-to-end campaign experience, and strong analytical, planning, communication, and collaboration skills.

Benefits

• One-Year Contract With the Intention of Permanent Employment
• Bonus Scheme
• 27 Vacation Days
• Option to Purchase Up to 10 Additional Vacation Days
• Flexible Working Hours
• Work-From-Home Allowance
• Lease-a-Bike Plan
• Travel Expense Reimbursement
• Public Transport Commuting Costs Reimbursed in Full
• Training and Development Opportunities
• Recreation Pension Fund
• Paid Additional Birth and Parental Leave
• Collective Insurance Plans
• Free Continuous Travel Insurance for Employee and Family