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Manager Marketing & Communication

Trouw Nutrition

Amersfoort
Full-time
10+ years experience
On-site

Key Skills

Marketing Communications Strategy
Campaign Planning And Execution
Customer-Facing Content Development
Brand Messaging
Stakeholder Management
Cross-Functional Collaboration
Team Leadership And Development
Project Management
Commercial Awareness
Technical And Scientific Communication
Content Quality Management
Marketing Performance Measurement
Marketing Automation
Customer Relationship Management
Sales Enablement
Content Management Platforms

Job Description

Job Description Join Our Purpose - Feeding the Future Nutreco is a member of the SHV family, committed to Feeding the Future through sustainable and innovative practices. Nutreco operates through two business lines: Skretting, a global leader in aquafeed solutions, and Trouw Nutrition, specializing in animal nutrition and livestock productivity. Within Global Marketing, branding plays a critical role in ensuring clarity, consistency, and impact across all customer touchpoints worldwide. As part of our Global Marketing team, you will play a key role in translating business priorities into impactful marketing communications that strengthen our brand, support commercial growth, and engage customers worldwide. About The Role As Marketing & Communication Manager, you will lead the translation of Trouw Nutrition’s agreed brand direction, communication strategy and business priorities into customer messaging, integrated campaigns and sales-supporting content. Reporting to the Global Marketing Operations Director, you will lead the Marketing Communications team and work closely with species, category, commercial, and regional teams. You will partner with Brand, Digital Marketing and Events colleagues to deliver coordinated communication across customer touchpoints. You will own communication planning, messaging development, content quality and delivery for agreed global initiatives. This includes developing clear briefs, aligning contributors, managing agency delivery and enabling business units to adopt and adapt global communication. This role requires a proactive and commercially minded professional who can effectively manage stakeholders, challenge unclear requests, guide teams in ambiguity, and drive projects from concept through delivery. Responsibilities Marketing Communication Leadership Translate TN brand and communication direction into communication plans, shaping messaging and activation approaches for business priorities. Translate business priorities into clear communication frameworks, campaigns, and activation plans. Define communication objectives, messaging approaches, channel strategies, and success measures for key initiatives. Ensure consistency of messaging and customer experience across communication channels, working closely with branding, digital marketing, and business teams. Identify opportunities to strengthen brand visibility, thought leadership, and customer engagement. Translate complex technical, scientific, and commercial topics into clear and compelling customer-focused communications. Stakeholder Management Partner with species, category, commercial, innovation, and regional teams to understand business priorities and translate them into effective communication strategies and plans. Challenge and refine requests to ensure clarity of objectives, target audience, value proposition, and expected outcomes. Facilitate alignment across multiple stakeholders and functions, particularly in complex or ambiguous situations. Coordinate cross-functional contributors and manage delivery against agreed priorities, timelines, and quality standards. People Management Lead, coach, and develop a high-performing Marketing & Communications team. Establish clear priorities, responsibilities, and success measures for team members. Build effective communication processes, governance structures, and quality standards to improve efficiency and consistency. Foster a culture of ownership, collaboration, accountability, and continuous improvement. Performance & continuous improvement Define success measures for agreed initiatives with business stakeholders and Digital Marketing colleagues. Evaluate communication effectiveness through campaign performance, customer engagement and business-unit adoption. Leverage customer, market, and campaign insights to continuously enhance communication impact and business value What We’re Looking For Background in Marketing, Communications, Business, or a related field. Min. 8-10 years of experience in marketing communications or a related marketing role. Proven experience developing and executing communication strategy, planning, campaigns and customer-facing content. Experience working in a complex, cross-functional, or matrix organisation. Skills & Competencies Strong written and verbal communication skills. Ability to translate technical or scientific information into customer-relevant messaging. Strong stakeholder management and influencing skills. Excellent project management and organisational capabilities. Ability to manage multiple priorities and deadlines simultaneously. Commercial awareness and understanding of business objectives. High attention to detail and commitment to quality. Experience in managing diverse team members. Experience with marketing automation, CRM, sales enablement, and content management platforms is preferred. Expectations of the Role The Marketing & Communication Manager Is Expected To Act as a strategic communication partner to business stakeholders. Create clarity and direction in situations where objectives, priorities, or requirements are not fully defined. Translate complex business challenges into structured communication strategies and actionable plans. Balance stakeholder needs with business priorities, available resources, and expected impact. Build trusted relationships while constructively challenging assumptions and requests when required. Drive execution excellence through clear planning, governance, accountability, and follow-through. Develop a high-performing team and foster a culture of ownership, collaboration, and continuous improvement. Maintain high standards of quality, professionalism, and customer focus across all communication activities. Why Join Us? As part of Nutreco and the SHV family, you'll benefit from: Global career opportunities. A collaborative and inclusive culture. Professional development and continuous learning opportunities. The opportunity to lead meaningful work that contributes to Feeding the Future. Join us and help transform strategy into market impact. Own your marketing legacy. Own it. #trouwnutrition #ownit

Core Responsibilities

Lead the Marketing & Communications team and translate Trouw Nutrition’s brand direction and business priorities into communication strategies, campaigns, messaging, and sales-supporting content. Align stakeholders and agency contributors, oversee delivery and quality, and measure communication effectiveness to improve customer engagement and business impact.

Requirements

Requires a background in marketing, communications, business, or a related field, with 8–10 years of experience in marketing communications or a related marketing role. Candidates should have experience developing communication strategies and campaigns in complex organizations, managing teams and stakeholders, and translating technical information into customer-focused messaging; experience with marketing automation, CRM, sales enablement, and content management platforms is preferred.

Benefits

  • Global Career Opportunities
  • Collaborative And Inclusive Culture
  • Professional Development
  • Continuous Learning Opportunities

About Trouw Nutrition

Industry: Food and Beverage Manufacturing

Company size: 5,001-10,000 employees

Feeding the Future is not only our reason for being but an urgent call to solve the increasing number of social, environmental, economic and qualitative challenges facing our feed-to-food chain as the world’s population grows. How do we help our customers produce food for millions of consumers and pets worldwide without depleting the planet- and while making a living? At Trouw Nutrition, we believe in the power of innovation, nutrition and good farm management to lead the change towards more circular and renewable food production methods respectful of the people and nature that makes them possible- and we have the scale, the people and the decades of experience at all stages of the feed-to-food chain to back it up with action. By working with us you can help accelerate the transition towards a truly sustainable food system and create the brighter future we all hope for, from planet to plate. Our global brands: LifeStart, NutriOpt, Milkiwean, Gestawean, ChickCare, Maxcare, Sprayfo, Selko

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