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Retail Account Manager

SoFine Foods

The Hague
Full-time
5-10 years experience
On-site

€5,500 - €6,500 per month

Key Skills

Retail Account Management
FMCG Food Sales
Commercial Negotiation
Retail Partnership Development
Private-Label Tender Management
Brand Management
Category Management
P&L Management
Sales Forecasting
Trade Spend Management
Pricing and Margin Management
Commercial Planning
Customer Relationship Management
Cross-Functional Collaboration
Dutch Language
English Language

Job Description

Full-time | The Hague, Netherlands | Employee - Sales €5,500 to €6,500 gross per month Tofu is no longer a niche. The plant-based category is growing, but the battle for shelf space, distribution, and shopper attention is tougher than ever. Retailers want proof, not promises: hard figures, sharp assortment choices, and a partner who thinks along with them about category growth. You are that partner. As a Retail Account Manager at SoFine Foods, part of The New Originals Company, you work with the largest retailers while wearing two hats. One moment, you are defending margins and activation for our own brand. The next, you are closing a multi-year private-label deal with the same buyer. Two games, two sets of rules, one customer, and you are the one switching between them. TASKS This is what you will do You are responsible for a portfolio of retail accounts across both branded and private-label business. You translate customer needs into commercial actions and work closely with Marketing, Supply Chain, R&D/QA, Category & Insights, and Finance. You will spend a significant part of the week on the road. Build and negotiate retail partnerships, including annual plans, prices, margins, and commercial terms. Manage private-label tenders from briefing through to contract. Advise customers on category management and shelf layout. Manage the P&L, forecast, and trade spend for your own accounts. Collaborate directly with Marketing, Supply Chain, R&D, and Finance, without an intermediary layer. Important: You must be authorized to work in the Netherlands. We do not offer visa or relocation sponsorship. REQUIREMENTS What you bring You are a commercial professional who moves smoothly between strategy and execution, and between brand storytelling and cost discussions. You know how to build relationships within large retail organizations and negotiate at a senior level. You are also comfortable taking ownership of execution. 4-8 years of account management experience in FMCG food. Experience with both premium brands and private label. Experience in category management. Strong P&L understanding. Fluent Dutch and good English. A valid category B driving licence. A plus: foodservice experience, knowledge of French, and an affinity with the plant-based revolution.

Core Responsibilities

Manage a portfolio of retail accounts across branded and private-label business, negotiating annual plans, pricing, margins, commercial terms, and multi-year deals. Own account P&Ls, forecasts, and trade spend while advising customers on category management and coordinating with Marketing, Supply Chain, R&D/QA, Category & Insights, and Finance.

Requirements

Candidates need 4–8 years of FMCG food account management experience, including work with both premium brands and private label, category management, and strong P&L understanding. Fluent Dutch, good English, a valid Category B driving licence, and authorization to work in the Netherlands are required; foodservice experience, French, and an interest in plant-based products are advantages.

About SoFine Foods

Industry: Food and Beverage Manufacturing

Company size: 51-200 employees

Creating delicious food today, for a better world tomorrow​. SoFine Foods is an innovative supplier of plant-based food. We develop and manufacture plant-based foods that are not only healthy, sustainable and friendly to the environment, but above all incredibly delicious. SoFine started in 1963 with the production of tofu, this makes SoFine Foods a real pioneer in the field of vegetable food in this part of the world. Today, we offer an attractive and wide range of delicious plant-based products for all consumers. We supply (organic) products to customers throughout Europe in brand & private label within the segments retail, foodservice & industry. SoFine is a subsidiary of the New Originals Company since 31 January 2025 www.neworiginals.company The New Originals Company (NOC) is a European pioneer in Natural Plant Protein Foods. We create whole, satisfying foods from European soy, legumes and grains. Inspired by culinary traditions across cultures and driven by a bold food vision, we don’t imitate meat or produce substitutes. We create New Originals – foods with character, made for people and planet. Our brand family – Lunter, Omami, SoFine, and Inedit – reflects the diversity of European food culture, while we also support our private label partners across the continent. NOC stands for quality, integrity, creativity and sustainability.

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