Key Skills

Job Description

Senior Marketing Specialist - Messaging | CRM, SQL & Lifecycle Marketing Up to €100 per hour – based on a 40-hour working week 1 year contract Amsterdam (Hybrid) – 2 to 3 days per week onsite About the Client Digital Skills are working with a Global Technology Business seeking an experienced Senior Marketing Specialist to support the development and delivery of global customer messaging strategies. The role will focus on building effective marketing communications that increase customer engagement, retention and conversion. About the Role This is a senior, hands-on CRM and messaging position covering channels including email, push notifications and SMS. You will own campaigns end-to-end, using SQL and analytical data to understand performance, optimise customer journeys and identify opportunities to improve customer lifetime value. Responsibilities Develop and execute end-to-end global CRM and lifecycle marketing strategies across email, push notifications and other messaging channels Build messaging strategies targeting different customer segments, including new, active and lapsed users Develop and manage quarterly and annual messaging campaign plans Analyse campaign KPIs and customer data to identify trends and optimisation opportunities Use SQL and analytics tools to support independent campaign creation and data analysis Plan and manage experimentation, including A/B testing, post-campaign analysis and scaling successful initiatives Establish and report campaign performance metrics to relevant stakeholders Partner with product, UX, technology and data teams to identify opportunities that drive measurable business results Explore how AI, automation and emerging marketing technologies can improve campaign efficiency and effectiveness Desired Skills and Experience Strong CRM and lifecycle marketing experience, including segmentation and targeting 5 to 8 years of relevant experience Loyalty marketing experience, ideally within travel sectors such as airlines or hotels Strong experience developing and delivering email, push notification and other direct messaging campaigns Proficiency in SQL, including the ability to write and optimise queries Experience using analytical and visualisation tools such as Tableau Strong understanding of A/B testing, experimentation and post-campaign analysis Experience building campaigns is advantageous Excellent communication and stakeholder management skills Ability to translate business objectives into effective CRM and messaging strategies Familiarity with AI tools and marketing automation technologies Summary of the Best Candidate The ideal candidate will be an experienced CRM or lifecycle marketing specialist with 5 to 8 years of relevant experience, combining strong campaign expertise with an analytical, data-driven approach. Loyalty marketing experience is particularly important, with experience in travel, airlines, hotels or a similar customer-focused environment highly desirable. You will be comfortable owning messaging campaigns from strategy through execution and optimisation, using SQL and campaign performance data to make informed decisions. You should have experience with customer segmentation, lifecycle marketing, experimentation and A/B testing, alongside the stakeholder management skills needed to work effectively across product, UX, technology and data teams. This role would particularly suit someone who can combine strategic CRM thinking with hands-on technical and analytical capability, rather than someone focused solely on creative marketing or campaign management.

Core Responsibilities

Develop and manage global CRM and lifecycle messaging campaigns across email, push notifications, and other channels, owning them from strategy through execution. Analyze customer and campaign data using SQL and analytics tools, run experiments, optimize customer journeys, and collaborate with cross-functional teams to improve measurable business outcomes.

Requirements

Candidates should have 5 to 8 years of CRM or lifecycle marketing experience, including strong expertise in segmentation, loyalty marketing, and direct messaging campaigns. They should be proficient in SQL and analytics tools such as Tableau, with experience in A/B testing, campaign analysis, and stakeholder management.