Everyman Health logo

Head of Design - Brand & Visual Systems (Health Tech Start-up, 80-100%)

Everyman Health

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Brand Design
Visual Identity
Art Direction
Typography
Composition
Color Theory
Imagery
Figma
Design Systems
Landing Page Design
Campaign Design
Packaging Design
Email Design
Generative AI
Conversion Design
Digital Product Design

Job Description

TL;DR Everyman Health is building a digital-first clinical practice in Switzerland. Two brands, Everyman and Everywoman, one platform, one quality bar. We are looking for a Head of Design who owns how both brands look and feel: visual identity, landing pages, campaigns, emails, packaging. The bar is work that makes people say damn, this is beautiful. Your first mandate is a brand evolution: our identity is three years old, we know where it falls short, and Everywoman is new. You evolve it, extend it, and execute it across every touchpoint. You'll work alongside our product designer, who owns UX flows and implementation. Full-time preferred, 80% possible. Competitive comp + equity. Team of experienced builders (ex-Google, McKinsey, Stripe). About us Everyman Health is a fast-growing company building a digital-first clinical practice in Switzerland to support men's and women's health with science-backed end-to-end treatments. We help our patients take back control of their health. We are a small team of experienced builders. We value deep, focused work. We use LLMs extensively without relinquishing human reasoning. We value kindness. We move fast. The role Your mission is to make Everyman and Everywoman look and feel exceptional everywhere people encounter us. One day you might redesign a landing page, the next art direct a campaign or photo shoot, then refine packaging and lead the production of a physical booklet. This is first and foremost a brand role: the visual identity, the system behind it, and the marketing that carries it. Your first big mandate is a brand evolution. Our original brand has carried us for three years and we know where it falls short; Everywoman just joined the family. This is not a rebrand from scratch: you evolve what works, make it future-proof, and build it into a two-brand system where Everyman and Everywoman feel like siblings, not twins. Then you make it real across every surface, which is where most brand refreshes fail. We are looking for a taste-maker and hands-on maker: excellent judgment, high standards, and the ability to create beautiful work quickly. Not primarily a manager, and not someone who loves brand strategy more than shipping. Our design today is good for a startup. Your job is to close the gap to an A-brand. What you'll do Lead the brand evolution: Shape how both brands show up across digital and physical touchpoints: typography, colour, imagery, layout, motion. A visual language that feels premium (not exclusive), trustworthy, distinctive, and a bit fun; not cold, clinical, or generic. Ship beautiful, effective work: High-performing landing pages, ads, emails, packaging, and campaign assets. From rough brief to polished execution with minimum hand-holding. Build an AI-first design operation: Scaled, on-brand image and asset production through trained models and generative pipelines, so a small team ships at the volume of a large one without lowering the bar. Bring the brand into the product: Partner with our product designer so the medical funnels, checkout, and patient spaces carry the same visual quality; you set the direction, they own the flows. Build scalable multi-brand systems: One design system in Figma (tokens, components, patterns) supporting two brand expressions, plus guidelines and templates that let a small team produce excellent work at speed. Raise the taste level: Be the person who notices when something feels off. You will push work from fine to excellent, and help the whole team develop a stronger eye for quality. Who you are Experienced: 6+ years in brand design, visual design, or art direction. A portfolio of brands you have personally elevated, including digital work (web, landing pages, email) made by your own hands. Expert-level Figma. Fluent English. Exceptional taste: Strong instincts for typography, composition, colour, imagery, and hierarchy. You can explain why something works, but your edge is that you just see it. Your rigor holds at speed. A professional, not just an artist: Design is not decoration. It creates trust, reduces friction, and makes people want to act. You understand why an anxious, embarrassed customer trusts a page and what imagery makes them feel seen rather than judged. High energy and ownership: You produce finished work yourself, fast, turn messy briefs into excellent output, and never wait to be told what to improve next. Real artists ship. You want the bar to be yours. Brand builder: You shape a coherent world across a website, a poster, an email, an unboxing moment, and a medical intake flow. You have built design systems used by other designers and engineers. High standards, low ego: You defend quality with reasoning, update when the better argument wins, and can critique your own work as ruthlessly as anyone else's. AI-native: AI is part of your production workflow today: image generation, LLMs as working tools. You use them to move faster without lowering the bar, and you never outsource taste or reasoning. Nice to have Conversion or growth design experience with owned numbers Digital product / UX depth (funnels, app surfaces) Experience managing multiple brands or sub-brands on a shared design system Experience in health, wellness, or other trust-sensitive categories Based in Zurich or able to travel to Zurich regularly What we offer Competitive compensation + meaningful equity Full ownership of how two fast-growing health brands look and feel, at the stage where your decisions become the foundation Patient impact: help thousands of people take back control of their health A mission-driven, tight-knit team of founders & operators How to apply 🚀 Send us your portfolio, website, or collection of work that shows your taste and range, including the digital work. This should be work you personally made, can explain the reasoning behind, and are proud of. The portfolio is the application; the CV is context.

Core Responsibilities

Lead the evolution of the Everyman and Everywoman brands, developing a cohesive visual system and applying it across digital and physical touchpoints, including websites, campaigns, emails, and packaging. Build scalable Figma systems and AI-assisted production workflows, and partner with the product designer to bring consistent brand quality into product experiences.

Requirements

Applicants need at least 6 years of brand design, visual design, or art direction experience, a portfolio of personally created brand and digital work, expert-level Figma skills, and fluent English. They should demonstrate exceptional visual judgment, hands-on execution, design-system experience, ownership, and practical use of AI tools in their workflow.

Benefits

  • Equity

About Everyman Health

Industry: Health and Human Services

Company size: 2-10 employees

We bring science-backed end-to-end treatment options for men of all age, delivered discreetly in the most user-friendly way possible. Swiss🇨🇭 quality, accessible to all. We help you fearlessly take the first action to reclaim your health.

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