Senior Strategic Insights Analyst
Key Skills
Job Description
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. Maintaining contact and relationships with the client together with the consultants Performing numerical analyses and drawing up and testing hypotheses with the aim of identifying growth opportunities for the client, based on client questions, but also proactively. Independently presenting results to the client. Supporting the consultant in making research proposals. Responsible for formulating the specifications of a given project and determining the expected lead time. Responsible for obtaining retailer approvals for projects. Thinking along about possible improvements in process, degree of automation, etc. and implementing this where necessary through a project group Coaching fellow working students and interns HBO/University education (preferably commercial and/or marketing) Analytical skills Able to convert analyses into insights and actions Knowledge of the FMCG and/or retail market Knowledge of (Trade) Marketing and Sales Result-oriented Team player Proactive Flexible Excellent communication skills Hands-on mentality Excellent command of MS-office: especially Excel and PowerPoint 5+ years of experience in FMCG Good command of both Dutch and English language As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek Clarity: Embracing complexity to create clarity and inspire action. Own the Outcome: Being accountable for decisions and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for continuous improvement. Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. Commit to each other: Contributing to making Circana a great place to work for everyone. Location This position is located in the following area(s): Zaltbommel (hybrid) LNKD1_NL
Core Responsibilities
Build and maintain client relationships, conduct numerical analyses and test hypotheses to identify growth opportunities, and present findings and recommendations to clients. Support research proposals, define project specifications and timelines, secure retailer approvals, improve processes and automation, and coach working students and interns.
Requirements
The role calls for a higher professional or university education, preferably in commerce or marketing, and at least five years of FMCG experience. Candidates should be analytical, able to turn analysis into actionable insights, knowledgeable about FMCG or retail and trade marketing or sales, proficient in Excel and PowerPoint, and have strong communication skills and command of Dutch and English.
About Circana
Industry: Market Research
Company size: 5,001-10,000 employees
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com