Channel Sales Manager Benelux (m/f/d)
Key Skills
Job Description
Position Channel Sales Manager – Balcony Energy Storage Product Line Balcony energy storage / balcony solar / micro-storage solutions Main Objective Develop and manage local channel partners to support sales growth, brand visibility and market expansion in Europe. Responsibilities Develop and establish the European channel sales system for balcony energy storage, including distributors, retailers, and online/offline key accounts in Benelux. Build a complete distribution network, formulate and implement channel strategies, and achieve market sales targets and strategic objectives. Manage channel partners, maintain long-term and stable cooperation, set sales targets, track sales performance, and regularly assess partner capabilities. Coordinate local marketing cooperation between the company and channel partners, including campaigns, activity pages, training materials and brand promotion. Track market competition, collect industry and customer information, and provide regular market analysis and sales forecast reports. Requirements At least 3 years of sales and channel management experience. Experience in balcony solar, balcony energy storage, PV, energy storage, new energy or home appliances is preferred. Solid hands-on experience in channel development, customer maintenance and sales promotion, with the ability to develop and manage distributors, retailers or key accounts. Familiar with the balcony energy or home energy market, with a basic understanding of balcony energy storage products and related market dynamics. Good cross-cultural communication skills, with a strong sense of responsibility, business ownership and goal orientation. Fluent in the relevant local language and English, both oral and written, with strong communication and negotiation skills. Willing to accept frequent business trips and adapt to a fast-growing working environment.
Core Responsibilities
Develop the Benelux distribution network for balcony energy storage products, establish channel strategies, and achieve sales and market expansion targets. Manage partner relationships and performance, coordinate joint marketing and brand promotion, and report on competition, market conditions, and sales forecasts.
Requirements
Requires at least three years of sales and channel management experience, with hands-on experience developing and managing distributors, retailers, or key accounts; experience in solar, energy storage, new energy, or home appliances is preferred. Candidates should understand the balcony or home energy market, communicate and negotiate fluently in the relevant local language and English, and be willing to travel frequently.
About GoodWe
Industry: Renewable Energy Semiconductor Manufacturing
Company size: 5,001-10,000 employees
GoodWe is a world-leading PV inverter manufacturer and smart energy solution provider, founded in 2010. The company offers a wide range of inverters, spanning from 0.7kW to 350kW, catering to various energy needs across residential, commercial and industrial, and utility sectors. With a strong and long-standing presence in the solar market, GoodWe's PV inverters have been installed in over 100 countries, achieving a cumulative installation of 100 GW as of Q1 2025. GoodWe currently operates manufacturing facilities across four locations globally, with an annual production capacity of 35 GW for PV inverters and 5 GWh for batteries, making it one of the leading companies in the global renewable energy industry. Committed to being a comprehensive solution provider, GoodWe offers an extensive product portfolio that includes inverters, lithium batteries, PV building materials, EV chargers, heat pumps, and smart energy management system (SEMS).