Key Skills

Job Description

Help E-commerce brands scale by improving what happens beyond Google Ads. At MerchantFly, we manage Google Ads for e-commerce brands across international markets. Our media buying team focuses on driving profitable traffic, but scaling a brand takes more than running successful campaigns. The performance of a Google Ads account is closely connected to the quality of the e-commerce store behind it. Product presentation, pricing, branding, conversion rates and the overall shopping experience all play a major role in how far a business can scale. That's why we're looking for an E-commerce Growth Consultant who can help our clients improve these areas and get more out of their advertising spend. The Role You'll work directly with our clients to identify and implement improvements that help them increase revenue, conversion rates and profitability. Your main responsibility is to analyze e-commerce stores, understand what's limiting their growth and provide practical solutions. You'll work closely with our Google Ads specialists to make sure the frontend of each store supports the advertising strategy. Your responsibilities include: •⁠ ⁠Reviewing e-commerce stores and identifying weaknesses in branding, design, product presentation and conversion. •⁠ ⁠Improving product pages, landing pages, collections and the overall shopping experience. •⁠ ⁠Advising clients on pricing strategies, product positioning, offers and promotions. •⁠ ⁠Identifying opportunities to improve conversion rates, average order value (AOV) and profitability. •⁠ ⁠Analyzing store performance and customer behavior to identify areas for improvement. •⁠ ⁠Helping clients build a stronger, more trustworthy brand that stands out from competitors. •⁠ ⁠Working with our media buying team to understand which products and campaigns have scaling potential, and what needs to improve on the website to support that growth. •⁠ ⁠Providing clients with clear action plans, following up on implementation and measuring the results. This is a hands-on consulting role. We don't just want someone who can point out problems. We want someone who can help clients solve them. Requirements We're looking for someone with proven e-commerce experience who understands how to turn website improvements into measurable business growth. What you must bring to the role: •⁠ ⁠Proven experience in e-commerce, conversion rate optimization (CRO), e-commerce consulting or digital marketing. •⁠ ⁠Strong understanding of e-commerce branding, website design and customer experience. •⁠ ⁠Solid knowledge of key e-commerce metrics such as conversion rate, AOV, CAC, ROAS and profit margins. •⁠ ⁠Ability to analyze e-commerce stores and identify opportunities to improve conversion rates and profitability. •⁠ ⁠Hands-on experience with Shopify or similar e-commerce platforms. •⁠ ⁠Strong analytical skills and the ability to translate data into actionable recommendations. •⁠ ⁠Confidence in advising business owners and communicating directly with international clients. •⁠ ⁠A proactive mindset, strong problem-solving skills and the ability to take ownership of client improvements. •⁠ ⁠Fluent written and spoken English. You must be able to do more than identify problems. We expect you to provide practical solutions, guide clients through implementation and help deliver measurable improvements. You Don't Need to Be a Google Ads Expert We already have an experienced media buying team responsible for managing and optimizing our clients' Google Ads accounts. Your focus will be on improving the e-commerce business behind those campaigns. You'll work closely with our specialists to understand advertising performance, identify opportunities and make sure the webshop is ready to support further scaling. We believe that combining strong media buying with a well-optimized e-commerce store is essential for sustainable growth. About MerchantFly MerchantFly was founded by Max de Ringh, an e-commerce entrepreneur with over 7 years of experience building and scaling online brands. After successfully scaling his own e-commerce brands to over €10 million in revenue through Google Ads, Max founded MerchantFly with the goal of helping other entrepreneurs achieve profitable growth. During this journey, he connected with Jeroen Witteman, who brings over 8 years of experience in Google Ads scaling. They joined forces, combining their expertise to further grow MerchantFly and build a team focused on scaling e-commerce brands internationally. Since April 2026, we've worked with a combined portfolio of over 80 e-commerce brands, generating more than €50 million in revenue in 2026. But our expertise goes beyond Google Ads. Having built and scaled e-commerce brands ourselves, we understand the importance of branding, product positioning, conversion optimization and the overall customer experience. Our goal is to provide more than Google Ads management. We want to help clients build stronger e-commerce businesses by combining effective advertising with better branding, higher conversion rates and improved profitability. Why Join MerchantFly? You'll be working with e-commerce brands across different international markets, alongside an experienced team of Google Ads specialists. You'll have access to advertising performance data and work directly with business owners to understand their challenges and growth opportunities. Unlike traditional consulting roles, you won't just provide advice. You'll be actively involved in helping clients improve their businesses and achieve measurable results. Your work will have a direct impact on how successfully our clients can scale their advertising campaigns and overall revenue. As an E-commerce Growth Consultant, you'll play an important role in the continued growth of MerchantFly and the brands we work with. We're looking for someone who takes ownership, understands e-commerce at a commercial level and wants to become an important part of our team. Interested? If you have proven e-commerce experience, understand what makes an online store successful and know how to turn improvements into measurable results, we'd like to hear from you. Get in touch with MerchantFly and become part of our team.

Core Responsibilities

Analyze client e-commerce stores to identify growth barriers and improve branding, product presentation, pricing, conversion rates, and profitability. Work with clients and the Google Ads team to implement practical improvements, provide action plans, and measure results.

Requirements

Candidates must have proven e-commerce, CRO, consulting, or digital marketing experience, strong knowledge of e-commerce metrics and customer experience, and hands-on experience with Shopify or a similar platform. They must be analytical, proactive, able to advise international clients in fluent English, and capable of guiding improvements through implementation and measurable results.