Key Skills

Job Description

Your job Would you like to use data to show what works and help colleagues make better decisions? As a Marketing Data Analyst at Wageningen University & Research, you combine analytical and technical expertise with the ability to turn insights into clear and useful information for colleagues. There is plenty of room to bring your own knowledge, experience and ideas to the role. As a Marketing Data Analyst, you will help us strengthen our data-driven approach to marketing. Together with our target audience teams, data analysts and online marketing specialists, you will analyse data from our website, campaigns and online channels. You will connect data from different sources to provide insight into what happens throughout the funnel and customer journey. You will identify trends and anomalies and work with colleagues to understand what is behind the numbers. You will make sure the right data and insights are available and help colleagues interpret and apply them. Technical expertise and analysis are an important part of your work, but what you do with the insights is just as important. You will share them with colleagues, advise them on how to interpret the data and help turn insights into concrete actions. Your tasks and responsibilities as a Marketing Data Analyst include: Analysing online marketing data together with marketing specialists and translating it into clear insights and recommendations; Identifying and sharing trends, anomalies and data quality issues, investigating possible causes and helping colleagues turn insights into concrete actions; Developing and maintaining KPI frameworks and measurement plans, and building, managing and improving dashboards and reports in Power BI; Managing and further developing our marketing data infrastructure, including GA4 and our marketing data platform in BigQuery, and bringing together data from different channels; Actively contributing to a data-driven way of working within Marketing and exploring how developments such as AI and new analytical techniques can help us work smarter. Your team You will join the Data & Performance Marketing team, part of Marketing within Corporate Communications & Marketing at Wageningen University & Research. This is where data, research and online marketing come together. We are an enthusiastic team that enjoys exchanging ideas, sharing knowledge and helping each other. There is plenty of room for your own ideas and initiatives, as well as an informal and enjoyable working atmosphere. With so many different areas of expertise in the team, there is always something to learn from each other. You will work closely with data analysts specialising in communications and CRM, a market researcher and online marketing specialists in social media, CRO, advertising, email marketing and SEO. You will also work closely with our target audience teams, including Student Recruitment and Professional Learners, as well as the CRM Manager, Brand Manager and other marketing and communications colleagues. Together, you will use data and insights to support and improve WUR's marketing activities. Your qualities You have strong analytical skills, are curious and feel comfortable working with the technical side of marketing data. You identify opportunities and notable developments and look for the story behind the numbers. At the same time, you enjoy working with others and taking them along in what you discover. You ask questions and know how to turn complex analyses into a clear and understandable story. You are a good sparring partner for marketing colleagues and enjoy sharing your knowledge. You bring together insights from different data sources and proactively share them so that colleagues can understand and use them. You Also Have A completed higher professional (HBO) or academic (WO) degree and relevant work experience as a marketing data analyst, web analyst or in a similar role; Extensive experience analysing online marketing data and developing BI dashboards, including data modelling, measures and data transformations, preferably in Power BI; Strong technical knowledge of GA4, BigQuery and SQL, as well as experience with databases, data models and/or cloud-based data warehouses; Experience with web analytics, KPI frameworks, measurement plans, tracking and analysing online behaviour, campaigns, funnels and conversions. Experience with Google Tag Manager is an advantage; Strong communication and advisory skills and the ability to help colleagues adopt a more data-driven way of working. For this position, fluency in Dutch, both spoken and written, is required. A good command of spoken and written English is desirable. Don't recognise yourself in every single requirement, but still think this role would be a good fit? We still encourage you to apply. There is room to develop your skills further and bring your own expertise to the role. We offer Wageningen University & Research offers excellent terms of employment. A few highlights from our Collective Labour Agreement Include working hours that can be discussed and arranged so that they allow for the best possible work-life balance; sabbatical leave, study leave, and partially paid parental leave; there is a strong focus on vitality and you can make use of the sports facilities available on campus for a small fee; a fixed year-end bonus of 8,3%; excellent pension scheme. In addition to these first-rate employee benefits, you will of course receive a good salary. We offer, depending on your experience, a competitive gross salary of between €3.554,- and €5.698,- for a full-time working week of 36 hours, in accordance with the CLA Wageningen Research (scale 10). This role is for 32 hours per week. We initially offer a one-year contract, with the possibility of renewal subject to satisfactory performance and depending on the organisation’s financial situation. We encourage development and internal mobility within our organisation. Our recruitment and selection policy sets out the conditions that apply specifically to you as a (former) employee. If you have any questions, we are happy to help. Important information For more information about the position, please contact Freek Geutjes, team lead Daya & Performance Marketing, +31 317 489880 , or email: [email protected] (mailto:[email protected]) Questions about the procedure? Get in touch with Edvard Jongschaap, Corporate Recruiter, via [email protected] (mailto:[email protected]) Ready to apply? Click on the application button next to the vacancy on our website. Only applications submitted through our website will be considered. You can apply up to and including 25 October 2026. The first interviews are scheduled in the week of 26 October 2026. Applications are reviewed regularly. Therefore, the position may be filled before the stated closing date. Procedure As part of our selection process, an assessment may be incorporated within the procedure. Welcome, safe, and valued Wageningen University & Research (WUR) highly values diversity and inclusion because we believe that different insights lead to innovative solutions. We create a work environment where everyone feels welcome, safe, and appreciated, regardless of background, identity, or experience. Together, we are building a culture where everyone's unique contribution adds to the success of our organization. We are The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. Under the banner Wageningen University & Research, Wageningen University and the specialised research institutes of the Wageningen Research Foundation have joined forces in contributing to finding solutions to important questions in the domain of healthy food and living environment. With its roughly 30 branches, 7,600 employees (6,700 fte) and 13,100 students and over 150,000 participants to WUR’s Life Long Learning, Wageningen University & Research is one of the leading organisations in its domain. The unique Wageningen approach lies in its integrated approach to issues and the collaboration between different disciplines. Read the 5 reasons (https://www.wur.nl/en/Jobs/Why-choose-WUR.htm) why your future colleagues enjoy working at WUR and watch the video below to get an idea of our green campus! We will recruit for the vacancy ourselves, so no employment agencies please. However, sharing in your network is appreciated.

Core Responsibilities

Analyze and connect data from websites, campaigns, and online channels to identify trends, anomalies, data quality issues, and insights across the marketing funnel and customer journey. Develop KPI frameworks, measurement plans, dashboards, and marketing data infrastructure, then advise colleagues on applying findings to improve marketing activities.

Requirements

Requires a completed higher professional or academic degree and relevant experience as a marketing data analyst, web analyst, or in a similar role. Candidates should have strong online marketing analytics and BI dashboard experience, technical knowledge of GA4, BigQuery, and SQL, and the communication skills to support data-driven work; fluency in spoken and written Dutch is required.

Benefits

• Flexible Working Hours
• Sabbatical Leave
• Study Leave
• Partially Paid Parental Leave
• Campus Sports Facilities
• Year-End Bonus
• Pension Scheme
• Professional Development
• Internal Mobility