Key Skills

Job Description

CRM Specialist B2B 📍 Hilversum or Veendam | 32–40 hours per week | Hybrid About EQOM Group EQOM is a fast-growing international company in intimate wellness. We are the team behind brands like EasyToys, Amorelie and Adam & Eve. We have more than 400 colleagues across Europe and sell over 14,000 products through our webshops and wholesale. About the role As CRM Specialist B2B, you turn our B2B sales goals into data-driven CRM activities. You are part of our central CRM team, where you are the go-to specialist for the B2B channel. You design and improve automated customer journeys, lifecycle campaigns and segmentation to grow revenue and customer loyalty. You report to the Head of CRM. What you’ll do Design, run and optimise automated customer journeys and lifecycle campaigns for B2B segments Build and maintain data-driven segmentation, including B2B-specific logic Turn stakeholder goals into CRM flows, triggers and A/B test plans Create journeys for onboarding, retention, churn prevention and reactivation Analyse campaign results and use them to improve your strategy Monitor data quality and integrations between the CRM platform and the CRM/ERP systems Work with the Data team on predictive segmentation and AI-driven insights Agree on priorities and the CRM roadmap with B2B Sales, Account Management and E-commerce What you bring 3+ years of experience in CRM or email marketing, ideally in e-commerce or D2C Hands-on experience with Salesforce Marketing Cloud, Klaviyo, HubSpot or a similar platform, including complex, data-driven flows Data affinity: basic SQL, segmentation logic and dashboard analysis Experience with B2B customer communication Knowledge of GDPR and customer data rules in e-commerce Interest in the latest CRM and AI tools Excellent English (our working language) A proactive, flexible mindset that fits a fast-moving scale-up What we offer A one-year contract with a chance of extension, and a market-rate salary Flexible hours and hybrid working, plus up to 8 weeks of fully remote work per year Travel and home-office allowances 25 vacation days (full-time), 8% holiday pay and the option to buy extra days A pension through Pensioenfonds Detailhandel A weekly team lunch, bootcamp twice a week and a gym discount An active social committee (summer party, Oktoberfest and more) Room to grow within the organisation Interested? Apply via the button or at https://eqom.jobs.personio.com/job/2774259?language=en

Core Responsibilities

Design, run, and optimize automated customer journeys, lifecycle campaigns, and data-driven segmentation for B2B customers. Analyze campaign performance, maintain CRM data quality and integrations, collaborate on predictive insights, and align CRM priorities with sales, account management, and e-commerce stakeholders.

Requirements

Requires at least 3 years of CRM or email marketing experience, ideally in e-commerce or D2C, and hands-on experience with a CRM marketing platform and complex data-driven flows. Candidates should have basic SQL and analytics skills, B2B communication experience, GDPR knowledge, interest in CRM and AI tools, excellent English, and a proactive, flexible mindset.

Benefits

• Flexible Hours
• Hybrid Working
• Remote Work Up to 8 Weeks per Year
• Travel Allowance
• Home-Office Allowance
• 25 Vacation Days
• 8% Holiday Pay
• Option to Buy Extra Vacation Days
• Pension Plan
• Weekly Team Lunch
• Bootcamp Sessions
• Gym Discount
• Social Events
• Career Growth Opportunities