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Business Development & OEM Sales Manager Bicycle Industry Europe (m/f/d)

Mobility Drive

Full-time
5-10 years experience
On-site

Key Skills

Business Development
OEM Sales
Account Management
Relationship Building
Negotiation
Market Research
Sales Data Analysis
Commercial Strategy
Product Lifecycle Management
Pricing
Go-To-Market Strategy
Communication
Presentation
Forecasting
Account Planning
Cross-Functional Collaboration

Job Description

Company Description Mobility Drive is an innovative company in the bicycle and mobility sector, focused on advancing sustainable, high-performance solutions for everyday and professional riders. Operating across Europe, the organization collaborates with manufacturers, OEM partners, and retailers to bring modern mobility products and technologies to market. Mobility Drive combines industry expertise with a customer-centric approach, aiming to improve urban mobility and support the transition to greener transportation. Team members join a dynamic environment where new ideas, collaboration, and practical solutions shape the future of cycling and mobility. Role Description The Business Development & OEM Sales Manager Bicycle Industry Europe (m/f/d) is a full-time, on-site role based in the Utrecht Area. This role is responsible for identifying and developing new business opportunities with OEM customers, bicycle brands, and key industry partners across Europe. Day-to-day activities include managing the sales pipeline, building long-term relationships, conducting market and competitor analysis, and negotiating commercial agreements. The person in this role will coordinate with product, marketing, and operations teams to align customer needs with Mobility Drive’s solutions, manage forecasts and reporting, and represent the company at trade shows, customer visits, and industry events. The role requires proactive engagement with existing and potential clients, structured account planning, and continuous follow-up to drive growth targets and customer satisfaction. Qualifications Proven experience in business development or OEM sales, ideally within the bicycle, mobility, or sporting goods industry. Strong skills in account management, relationship building, and negotiation with B2B and OEM customers. Ability to conduct market research, analyze sales data, and translate insights into actionable commercial strategies. Solid understanding of product lifecycles, pricing structures, and go-to-market concepts in a technical or hardware-focused environment. Excellent communication and presentation skills in English; additional European languages are an advantage. Comfort working in an international, cross-functional setting with regular on-site customer meetings and travel across Europe. Structured, self-organized working style with a focus on results, customer value, and long-term partnerships. Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent professional experience. Affinity with bicycles, e-mobility, or sustainable transportation and a strong interest in the European bicycle market. Eligibility to work on-site in the Utrecht Area and willingness to travel for client visits and trade fairs.

Core Responsibilities

Identify and develop business opportunities with OEM customers, bicycle brands, and industry partners across Europe, managing the sales pipeline, accounts, forecasts, and commercial negotiations. Coordinate with product, marketing, and operations teams to meet customer needs, and represent the company at customer visits, trade shows, and industry events.

Requirements

Requires proven business development or OEM sales experience, ideally in bicycles, mobility, or sporting goods, along with strong B2B account management, negotiation, market analysis, and commercial strategy skills. A bachelor’s degree in business, marketing, engineering, or a related field—or equivalent experience—is expected, as are excellent English communication skills, interest in the European bicycle market, and willingness to travel.

About Mobility Drive

Industry: Manufacturing

Company size: 51-200 employees

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