Key Skills

Job Description

About the Role We are looking for a proactive Business Development Manager to drive new channel acquisition and market entry across the Netherlands, Belgium, and Luxembourg (Benelux) . This role focuses on identifying,negotiating and onboarding new retail partners for our 3C accessories and NAS business. You will build partnerships from 0 to 1, conduct pilot tests and scale successful channels into sustainable revenue streams. Responsibilities New Channel Development Identify and prioritize new distribution channels in Benelux, including:Specialty 3C/IT retail chains (e.g.Vanden Borre, MediaMarkt Benelux, BCC, Coolblue)、APR (Authorized Premium Reseller) and FMCG-adjacent channels. Conduct market research to assess feasibility, ROI, and long-term growth potential of each channel. Partnership Negotiation & Onboarding Lead end-to-end business development, drive partnerships from pilot phase to full-scale rollout. Work very closely with HQ team to ensure all necessary operational setup (logistics,pricing, marketing assets) is completed for new partners. Pilot & Performance Tracking Define success metrics for pilot programs (sell-through, sell-out, inventory velocity). Track and analyze early performance, and make data-driven recommendations to scale or discontinue partnerships. Cross-Functional Collaboration Work with China-based Sales, Product, and Marketing teams to align new channel onboarding with product availability and brand guidelines. Feed local market intelligence (competitor pricing, channel trends, partner feedback) back to headquarters. Market Coverage Travel regularly within Benelux to meet potential partners, conduct in-person negotiations, and audit pilot execution. Qualifications Industry & BD Experience 2+ years of Business Development or New Channel Development experience in Benelux's 3C, consumer electronics, or accessories market. Demonstrated ability to bring new retail partners from 0 to 1 (please provide examples in your application). Local Channel Knowledge Familiarity with at least 2–3 of the following: Bol.com, Coolblue, Vanden Borre, MediaMarkt Benelux, BCC, or similar regional retailers. Skills Strong negotiation and deal-making skills. Ability to build commercial proposals, calculate ROI, and present business cases to internal stakeholders. Entrepreneurial, self-starting mindset – comfortable with ambiguity and early-stage market development. Language & Work Authorization Fluent in English and Dutch (required). Must be legally authorized to work in the Netherlands or Belgium. Education Bachelor's degree or equivalent experience preferred. What We Offer Competitive salary + new channel acquisition bonus. Full remote flexibility within Benelux. High autonomy in building the Benelux business from the ground up. Travel expense coverage for BD meetings across the region. To apply: Please send your CV and a short summary of a new retail channel you successfully opened in Benelux (0 to1).

Core Responsibilities

Identify, negotiate, and onboard new retail and distribution partners across Benelux, taking partnerships from pilot programs through full-scale rollout. Track pilot performance, coordinate operational setup with headquarters and cross-functional teams, share local market intelligence, and travel within the region to meet partners and audit execution.

Requirements

Applicants should have at least two years of business development or new channel development experience in the Benelux 3C, consumer electronics, or accessories market, with examples of opening retail partners from the ground up. They must know regional retailers, have strong negotiation and commercial analysis skills, be fluent in English and Dutch, and be legally authorized to work in the Netherlands or Belgium; a bachelor's degree or equivalent experience is preferred.

Benefits

• Competitive Salary
• New Channel Acquisition Bonus
• Full Remote Flexibility
• Travel Expense Coverage