Key Skills

Job Description

Made of Sugar is looking for a social media obsessive to help us start building the brand online while we finish our pre-seed raise. We’re a new Amsterdam-based cycling + lifestyle brand reimagining what cycling can look and feel like through fashion, culture, creativity, and self-expression. We’re looking for someone who: Actually understands the internet. Like actually. Knows what’s trending before it becomes a trend report Has a strong POV and isn’t afraid to use it Is creative, chaotic, but somehow controlled Can make things feel cool without trying too hard Has good taste and an even better sense of humor Understands TikTok, Instagram, memes, internet culture, creators, and what makes people stop scrolling Can turn a random idea into a post, reel, TikTok, series, or campaign Is not corny Is comfortable figuring shit out without a giant marketing department behind them Bonus points if you're a fire sign :) You don't need to be a traditional "social media manager." You might be a creator, culture obsessive, fashion person, meme lord, strategist, art director, community builder, or someone who has been secretly running a brand's entire social presence from their Notes app. What you'd be doing Helping us build Made of Sugar's social presence from the ground up. Think: -Content ideas + concepts -TikTok / Reels / Instagram -Trend spotting -Community building -Internet culture -Founder-led content -Campaign ideas -Memes + cultural moments -Finding weird/fun ways to talk about cycling -Helping define what Made of Sugar sounds and feels like online We're currently raising, so we aren't in a position to offer the traditional salary just yet. Instead, we're looking for someone who wants to get in early and build with us. Compensation would be structured as deferred salary, to be paid once we close our raise. We're looking for someone who is excited about the opportunity and wants to grow with the brand, not someone looking for a temporary unpaid internship. This is a chance to get in very early and have a real hand in shaping how the brand shows up online. Amsterdam-based is a huge plus, but we're open to the right person wherever they are. If this sounds like you, DM me with your portfolio/socials and a little bit about yourself. Don't send me a corporate cover letter. I want to see what you think is cool.

Core Responsibilities

Build Made of Sugar’s social presence from the ground up by developing content concepts for TikTok, Reels, and Instagram, spotting trends, and building community. Create campaigns, memes, founder-led content, and distinctive ways to talk about cycling while helping define the brand’s online voice and feel.

Requirements

The ideal candidate understands internet culture, social platforms, trends, creators, and what makes people stop scrolling, and brings strong creative judgment, humor, and a clear point of view. They should be comfortable working independently in an early-stage brand environment; a traditional social media management background is not required.