Key Skills

Job Description

Performance Marketing Senior Lead Drive Growth at One of Europe's Leading Security Companies Do you enjoy taking ownership of marketing performance from strategy through execution? Are you someone who spots opportunities, solves performance challenges and constantly looks for new ways to improve results? Then we'd love to meet you. At Verisure, we protect more than 5 million customers across Europe with smart security solutions for homes and businesses. As we continue to grow, we're looking for a Performance Marketing Senior Lead who will take ownership of our push marketing channels and play a key role in accelerating customer acquisition and business growth. In this position, you'll have the freedom to shape channel strategies, optimise campaigns, lead testing initiatives and work closely with internal teams and external partners to maximise performance. What you'll be doing As our Performance Marketing Senior Lead, you'll be responsible for the performance of our paid marketing channels from end to end. You'll combine strategic thinking with a hands-on approach and continuously look for opportunities to improve results. Your Responsibilities Include Owning the performance of our push marketing channels, including Paid Social, Display, Video, Affiliate Marketing and Email. Developing channel strategies that drive sustainable growth, lead generation and marketing efficiency. Managing budgets and taking full accountability for campaign performance and ROI. Identifying performance gaps, analysing root causes and implementing optimisation initiatives. Building testing frameworks and experimentation roadmaps to continuously improve campaign performance. Managing relationships with agencies and affiliate partners, ensuring high-quality execution and measurable results. Collaborating closely with teams across SEO, SEM, CRO, Brand and Marketing Operations to maximise overall business performance. Translating data into actionable insights and presenting clear recommendations to key stakeholders. Who you are You're commercially driven, analytical and enjoy taking ownership. You don't wait for problems to arise—you proactively identify opportunities and take action to improve performance. You'll Also Bring 3–5 years of experience in Performance Marketing. Strong expertise across Paid Social and other push marketing channels. Experience working with Meta Ads Manager, Google Analytics 4 (GA4) and performance reporting tools. A proven track record of managing and optimising performance marketing campaigns. Strong analytical skills and experience using data to drive business decisions. Experience with A/B testing, experimentation and continuous optimisation. Experience working with agencies and/or affiliate partners. Exposure to broader commercial or business responsibilities, such as contributing to growth strategy, cross-functional initiatives or business decision-making, is considered a strong advantage. Excellent communication skills in English. Dutch is considered a plus. Why join Verisure? This is more than a campaign management role. You'll become a key contributor to our digital growth strategy with real ownership and the opportunity to make a measurable impact on the business. You'll Enjoy A senior role with significant ownership and responsibility. The opportunity to shape strategy while remaining close to execution. Working alongside experienced digital marketing specialists in an international environment. Freedom to experiment, innovate and implement new ideas. A fast-growing organisation where your work directly contributes to business success. Excellent opportunities for professional development and career progression. What we offer A competitive salary based on your experience and qualifications. An attractive performance-based bonus scheme. 20 statutory vacation days plus 5 additional leave days. 8% holiday allowance. A solid pension scheme. Travel allowance (€0.23 per kilometre from 10 km onwards). Hybrid working opportunities. Access to training and development programmes. An ambitious, collaborative and international working environment. About Verisure At Verisure, we believe everyone deserves to feel safe. For more than 35 years, we've been helping millions of customers protect what matters most through innovative security solutions and exceptional service. Today, more than 30,000 colleagues across Europe work together with one common goal: creating safer homes and businesses. We're proud of our entrepreneurial culture, where people are encouraged to take ownership, challenge ideas and continuously improve. If you're looking for a role where your work has visible impact and your ideas can shape the future of digital marketing, we'd love to hear from you.

Core Responsibilities

Own the performance of paid push marketing channels, developing channel strategies, managing budgets, and optimizing campaigns to improve growth, lead generation, and ROI. Build testing roadmaps, manage agency and affiliate relationships, collaborate across marketing teams, and present data-driven recommendations to stakeholders.

Requirements

Candidates should have 3–5 years of performance marketing experience, strong expertise in Paid Social and other push channels, and experience with Meta Ads Manager, GA4, campaign optimization, and reporting. Strong analytical, testing, communication, and partner-management skills are expected; broader commercial experience is an advantage, and Dutch is a plus.

Benefits

• Performance-Based Bonus
• Additional Vacation Days
• Holiday Allowance
• Pension Scheme
• Travel Allowance
• Hybrid Working
• Training and Development Programs