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Country Manager & BESS Sales

Felicitysolar

Full-time
5-10 years experience
On-site

Key Skills

Sales Strategy
Energy Storage Sales
Channel Development
Key Account Management
Market Expansion
Pipeline Management
Partner Recruitment and Support
Revenue Growth
Market Share Growth
Pricing Strategy
Go-to-Market Planning
Regulatory Compliance
Grid-Connection Requirements
Market Analysis
Distributor and EPC Relationships
English Communication

Job Description

We are a fast-scaling energy storage company expanding our footprint across Western Europe and Australia. To support aggressive growth in residential, C&I, we are hiring multiple sales and commercial leaders to drive channel development, key account management, and market expansion. Key Responsibilities Develop and execute the sales strategy for assigned country/region across residential, C&I, and utility-scale energy storage segments Build and manage a high-performing local sales pipeline; recruit, onboard, and support channel partners and distributors Manage key accounts including EPCs, IPPs, utilities, and large C&I off-takers Drive revenue growth, market share, and brand presence in assigned territory Collaborate with HQ on product roadmap feedback, pricing strategy, and go-to-market planning Ensure compliance with local certification and grid-connection requirements (VDE, IEC, AS/NZS, G99/G100, CEI 0-21, etc.) Represent the company at industry trade shows (Intersolar, All-Energy Australia, The smarter E, etc.) Requirements 3–8+ years of sales/commercial experience in energy storage, solar PV, or renewable energy, preferably with a manufacturer or developer Proven track record with at least one of the following companies: Fox ESS (麦田能源), Sigenergy (思格), Alpha ESS (沃太), GoodWe (固德威), Sungrow (阳光电源) Existing, active relationships with distributors, EPCs, IPPs, installers, or utilities in-market Deep understanding of local energy storage market dynamics, incentive schemes, and regulatory frameworks Fluent in English; additional European languages (German, Polish, Italian, Spanish, Dutch) are a plus Willingness to travel within assigned region and occasionally to HQ What We Offer Competitive compensation: attractive base + commission + bonus Career acceleration: join at a high-growth stage with clear promotion pathways to regional leadership Global platform: work with a China-headquartered manufacturer scaling globally, with strong R&D and supply chain backing Locations Western Europe or Australia

Core Responsibilities

Develop and execute sales strategies across residential, commercial and industrial, and utility-scale energy storage markets, while building a local pipeline and managing channel partners and key accounts. Drive revenue, market share, and brand growth; coordinate with headquarters on product, pricing, and go-to-market plans; ensure local compliance; and represent the company at industry events.

Requirements

Requires 3–8+ years of sales or commercial experience in energy storage, solar PV, or renewable energy, preferably with a manufacturer or developer, and a proven track record at one of the listed companies. Candidates should have active in-market relationships, strong knowledge of local market dynamics and regulations, fluent English, and willingness to travel; additional European languages are a plus.

Benefits

  • Competitive Compensation
  • Commission
  • Bonus
  • Career Acceleration
  • Promotion Pathways
  • Global Platform
  • Strong R&D and Supply Chain Support

About Felicitysolar

Industry: Renewable Energy Semiconductor Manufacturing

Company size: 501-1,000 employees

Guangzhou Felicity Solar Technology Co., Ltd. is a leading enterprise specializing in the research, development, manufacturing, sales, marketing, and logistics of solar and energy storage systems. Felicitysolar is committed to providing efficient and innovative clean energy solutions to global customers, covering a full range of products including solar inverters, battery packs, and integrated energy storage systems for residential, commercial, and industrial applications. The company is headquartered in Guangzhou, China, with a modern park covering more than 65,000 square meters and a workforce of over 2,000 employees. With more than 18 years of industry experience, Felicitysolar has established branches and after-sales service centers in over 50 countries and regions worldwide, providing fast-response local support. Felicitysolar invests over 10% of its annual revenue in technological innovation, supported by a dedicated R&D team of more than 200 professionals. To date, the company has obtained over 170 patents, consolidating its position as a technology leader in the solar and energy storage sectors. Our mission is to promote the widespread adoption of photovoltaic and energy storage technologies, making clean energy accessible to every home, business, and organization. We firmly believe that clean energy not only improves quality of life but also contributes to global sustainable development. Felicitysolar will continue to lead in technological innovation, providing the most reliable and intelligent solar solutions to global users, and helping to achieve a green, low-carbon future.

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