Sr. Brand Manager Drinks & Brunch
Key Skills
Job Description
Job Description
About the position
Help shape the next chapter of some of the Netherlands’ most iconic brands.
As Senior Brand Manager Drinks & Brunch, you will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. These brands have a strong place in Dutch households. Your opportunity is to build on that heritage and give consumers more reasons to choose them today and tomorrow.
Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will be part of the Brand Category team.
The role combines strategic judgement with hands-on delivery. You will develop campaigns, launch innovation and lead execution with the marketing team and agencies. Working closely with Category, Sales, Finance, RGM, R&D and Supply, including our factory, you will turn ideas into commercially viable plans and deliver them in-market.
You will also coach a Junior Brand Manager, developing their skills, confidence and ownership.
Your responsibilities
- Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.
Turn consumer insights into strong creative briefs and opportunities for growth.
- Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
- Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
- Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
- Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.
What you bring
- 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.
Proven experience leading creative and media agencies, with strong creative judgement.
- The ability to combine consumer understanding and data to make clear marketing decisions.
- Commercial understanding and experience bringing cross-functional teams together to deliver business results.
- Clear communication and the confidence to influence senior stakeholders.
A hands-on approach: you take initiative, make decisions and keep projects moving.
- The ability and motivation to develop others. Previous people management experience is a plus.
- A relevant master’s degree and business-fluent Dutch and English.
What We Offer You
· An ambitious employer; we only want the best for you;
· A fast career track like only few other companies can match;
· A competitive salary and excellent bonus structure (above market);
· Always room for new insights; if you have an idea- please let us know- and we can set it in action!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Core Responsibilities
You will lead the marketing agenda for iconic brands by developing strategic three-year plans and driving commercial growth. Additionally, you will manage creative agencies, oversee innovation launches, and collaborate with cross-functional teams to execute effective in-market campaigns.
Requirements
The role requires over 6 years of experience in FMCG brand marketing with a proven track record in campaign delivery and innovation. Candidates must possess a relevant master's degree and be fluent in both Dutch and English.
Benefits
- Competitive salary
- Bonus structure
- Career development opportunities
About The Kraft Heinz Company
Industry: Food and Beverage Services
Company size: 10,001+ employees
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! Note: Kraft Heinz will never request payment from candidates during the recruitment process and all legitimate vacancies are published through our official careers channels.