
Sales Representative
Key Skills
Job Description
M&I Broadcast Services develops mission-critical software for radio and TV broadcasters, supporting workflows from content creation and newsroom operations to scheduling, playout and distribution. With more than 30 years of broadcast technology experience, M&I’s solutions include OmniPlayer and Nimbus, used by broadcasters NPO, VRT, DPG Media, Mediahuis, Cogeco Media and others across Europe and beyond.
The OpportunityWe’re looking for a Sales Representative with strong broadcast industry knowledge and a new-business mindset to help M&I win new customers across Europe. You’ll own opportunities from first conversation through signed deal, working closely with our technical consultants as one team. Together, you'll create a shape solutions that fit each customer's workflow. You’ll work across a varied mix of customers, from SMBs and mid-market broadcasters to large enterprise accounts, giving you exposure to different deal sizes, sales cycles, and levels of complexity.
Location: Hilversum (hybrid), with regular travel across Europe
Employment type: Full-time, 1-year contract, with the possibility of transitioning to a permanent position.
What You’ll Own
Win customers across Europe
- Prospect and open new markets with broadcasters, media companies and industry partners.
- Build relationships with decision-makers and turn opportunities into signed business.
- Own the full commercial cycle, including proposals, tenders, negotiation and closing.
Navigate complex broadcast sales
- Lead early product and commercial conversations with enough technical knowledge to understand customer needs.
- Build support across commercial, technical and production stakeholders.
- Work closely with our technical consultants as one team, jointly leading in-depth technical discussions and demonstration when needed.
Build the European pipeline
- Develop and manage a healthy pipeline of net-new opportunities.
- Represent M&I at industry events and trade shows, including IBC.
- Maintain accurate Salesforce records, forecasts and sales reporting, and share market feedback with leadership.
What We’re Looking For
- 1–2+ years of B2B sales experience, with experience developing new business.
- Strong knowledge of broadcasting, radio, TV or related broadcast technology.
- Experience navigating multiple stakeholders in complex buying processes.
- Experience preparing tenders, bids or formal proposals.
- Fluent Dutch and English.
- Willingness to travel across Europe.
Strongly Preferred
- Existing network within the European broadcast Radio/TV industry.
- Experience selling internationally or through partners and resellers.
- Experience with Salesforce or a similar CRM.
Why M&I Broadcast Services?
- Make a visible impact: In a small team, the customers and markets you win will directly influence M&I’s growth in Europe.
- Stay close to the work: Collaborate directly with leadership, technical consultants and customers throughout the sales process.
- Sell technology you can stand behind: Represent established, mission-critical broadcast software backed by decades of industry expertise.
- Build new markets: Help shape how M&I approaches new European territories rather than inheriting an established book of business.
Join Us
Join M&I and help bring proven broadcast technology to new customers and markets across Europe.
M&I Broadcast Services is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.
#M&I
Core Responsibilities
The Sales Representative will prospect and win new business across Europe by building relationships with broadcasters and media companies. They will manage the full commercial cycle, including proposals and negotiations, while collaborating with technical consultants to deliver tailored solutions.
Requirements
Candidates must have 1-2+ years of B2B sales experience and strong knowledge of the broadcast industry. Proficiency in Dutch and English, along with the ability to travel across Europe, is required.
About Valsoft Corporation
Industry: Financial Services
Company size: 1,001-5,000 employees
As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. We actively support our businesses, guiding them in their growth and evolution into market leaders. Headquartered in Montreal with a global presence, Valsoft is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency. Our long-term vision, driven by entrepreneurial spirit and disciplined execution, ensures we create lasting value for our portfolio companies, their customers, and the industries they serve. For more information, visit valsoftcorp.com. - En tant qu'acteur de premier plan dans le domaine des logiciels pour marchés verticaux (LMV), Valsoft allie expertise sectorielle et une philosophie d'investissement unique axée sur l'acquisition et la conservation. Nous gérons un portefeuille croissant d'entreprises qui bénéficient d'un leadership décentralisé et d'une autonomie opérationnelle. Nous soutenons activement nos entreprises en les accompagnant dans leur croissance et leur évolution en leaders de leur secteur. Basée à Montréal et présente à l'échelle mondiale, Valsoft s'engage à bâtir un héritage d'excellence en priorisant la croissance durable et l'efficacité opérationnelle. Notre vision à long terme, portée par un esprit entrepreneurial et une exécution rigoureuse, nous permet de créer une valeur durable pour nos entreprises, leurs clients et les industries qu'elles desservent. Pour plus d'informations, visitez valsoftcorp.com.