Key Skills

Job Description

Job description: At Triodos Bank, growth is about connecting more people with our mission. The Growth Marketer is a seasoned expert and strategic leader in digital marketing, with a strong focus on elevating the bank’s brand presence in the market. You design, execute, and optimize integrated marketing campaigns that not only build and strengthen brand awareness and reputation across all digital channels but also drive customer acquisition. From brand-building initiatives to targeted acquisition campaigns, you ensure that every campaign reinforces the bank’s unique value proposition and fosters long-term brand loyalty. You initiate groupwide strategic programs that accelerate digital performance and enhance brand visibility, ensuring the bank remains top-of-mind for prospective customers. Your responsibility spans the entire customer journey—from designing and launching impactful, groupwide brand campaigns to enabling high-performing, locally tailored initiatives that align with overarching brand guidelines. As the architect of digital ways of working, you establish and manage best practices for brand and performance marketing at both the group and local level. You ensure that all digital activities are fully compliant with EU legislation and regulatory requirements, safeguarding the bank’s reputation and trustworthiness. Through your leadership, the bank’s brand grows stronger, driving both customer acquisition and long-term business value. How You Will Make a Difference You enable Triodos to grow its customer base in a way that is effective, compliant and aligned with our mission. Your key responsibilities are: Developing digital marketing strategies and tactics to continuously improve digital campaign performance on brand and conversion targets and ensure endorsement and implementation on local level Executing, managing and optimizing groupwide digital marketing campaigns Monitoring and analyzing performance of local marketing activities, preparing reports and insights for continuous improvement and sharing feedback with group teams Integrating digital and offline marketing plans to drive maximum performance from all campaign channels Measuring, analyzing and reporting on digital marketing performance and constantly driving better measurement and analytics Overseeing market trends and capabilities to stay abreast of digital marketing developments, evaluate and implement relevant new features and technologies, and proactively drive the organization's digital marketing capabilities Initiating, owning and actively contributing to strategic initiatives and programs to drive change and improve marketing performance and customer experience Managing relationships and contracts with stakeholders, suppliers and agencies, ensuring transparency, quality, efficiency and cost-effectiveness What You Will Bring Thorough understanding and experience of digital marketing channels, tools and campaigning Managing internal and external relationships with stakeholders and suppliers in local and international environment Strong understanding and experience of relevant compliance, privacy and legal regulations Strong strategic thinking with focus on long-term growth impact Result driven growth / digital marketing skills You have a thorough understanding of measurement and analytics and able to partner with technological suppliers Stakeholder management Supplier & agency management Strong budget management and drive to optimize financial processes Professional proficiency of the English language (spoken & written) Triodos Behaviours: Delivers impact for clients - Results oriented: You prioritize and give clear direction on the "why", influencing and persuading stakeholders to get things done Commits courageously - Inspires others: You walk the talk, lead by example, and stimulate entrepreneurship Your Team and Reporting Lines You will report directly to the Lead Brand & Acquisition. You will collaborate closely with: Group Content Marketers and Customer Value Marketers to align on digital strategies Local Growth Marketers to ensure successful implementation of groupwide campaigns Value Stream Leads and Product Managers to align marketing strategies with product delivery Digital teams to ensure technical feasibility What we offer you An inspiring work culture The most important thing about working with us is that you are part of a community that is changing the world for the better. We are constantly improving our work culture to create conditions where every person can thrive, so you are able to: find a sense of meaning in your work create positive energy and impact with your co-workers build mutual trust and respect in working relationships enjoy fulfilment at a professional and personal level A comfortable working environment Our award-winning sustainable head office is based in Driebergen-Zeist, the Netherlands at the Reehorst Estate, just a 3 minutes’ walk from the train station. Combined with working from home, it is an inspiring place to work and connect with your colleagues. And of course, great remuneration and working conditions (CLA Banken): an annual salary between €69.074 and €94.984 based on a 36-hour workweek an attractive pension plan a mobility card (including the option of free private travels) flexible working hours and the opportunity to work from home an annual salary between €69.032 and €94.980 based on a 36-hour workweek six weeks of paid annual leave, with the option to buy up to two more weeks in additional leave an option to swap bank holidays for other days (with some conditions) if you celebrate different holidays reimbursement of a company bicycle to the max of €1,500 a range of education and training opportunities the option to join our collective health insurance a working from home allowance per home office day suitable home office equipment up to €750 every 5 years Sounds interesting? If you feel that you want to make a difference, don’t hesitate to join the Triodos community by applying for this role. Everyone is welcome to join us. Our culture is built on values that aim to benefit both society and individuals. We are committed to equity and diversity, and we value everyone’s perspective. We strive to create an environment in which all colleagues and our broader community can feel safe and included. If the role interests you but you still have some questions, please connect with Sabine Greebe. If there are any additional adjustments you may need during the application process, please email: [email protected] We also don’t want to miss out on candidates who feel they don’t exactly match the job description, so if this is a role that sounds interesting to you, and you feel you could add value, please apply! Please note that the application deadline for this vacancy is 17th of September 2026. Who we are Triodos Bank is a leading expert in sustainable banking, founded in 1980 in the Netherlands, with branches in Belgium, the United Kingdom, and Spain. Triodos Investment Management is a globally recognised leader in impact investing, managing funds invested in both Europe and emerging markets. We are a certified B Corp since 2015 and one of the founders of The Global Alliance for Banking on Values, a global network of independent banks using finance to deliver sustainable economic, social, and environmental development. www.triodos.com | www.triodos-im.com | www.triodosfoundation.nl

Core Responsibilities

Develop and lead groupwide digital marketing strategies and campaigns that strengthen brand awareness, improve performance, and drive customer acquisition, while enabling effective local implementation. Analyze campaign results, integrate digital and offline plans, advance marketing capabilities, ensure regulatory compliance, and manage stakeholder, supplier, agency, and budget relationships.

Requirements

The role requires substantial experience in digital marketing channels, tools, campaigns, measurement, and analytics, along with strategic growth expertise and strong stakeholder and supplier management. Candidates should understand relevant compliance, privacy, and legal requirements, manage budgets effectively, and have professional proficiency in spoken and written English.

Benefits

• Attractive Pension Plan
• Mobility Card With Free Private Travel Option
• Flexible Working Hours
• Work From Home
• Six Weeks Of Paid Annual Leave
• Option To Purchase Additional Annual Leave
• Option To Swap Bank Holidays
• Company Bicycle Reimbursement Up To €1,500
• Education And Training Opportunities
• Collective Health Insurance Option
• Work From Home Allowance
• Home Office Equipment Allowance Up To €750 Every Five Years