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Copywriting Internship

MatchWornShirt

Amsterdam
Intern
0-2 years experience
On-site

€500 per month

Key Skills

Copywriting
SEO Optimization
Email Marketing
CRM Campaigns
Content Creation
Blog Writing
Storytelling
Brand Voice
Digital Marketing
E-Commerce
AI Prompt Iteration
Written Communication
Audience Engagement
Organization
Adaptability

Job Description

About us At MWS, we are on a mission to become the home of game-worn culture. We do this by connecting global fanbases to the ultimate fan item: match-worn and signed shirts from the world's biggest athletes and brands around the world. We accelerate engagement, interaction and revenue by enabling our customers to access pieces of sporting history, while raising funds for the causes that matter most to our partners. And the best part? We do it all live from the kick-off. With more than 400 partners globally, we are the outright market leaders in our industry. We see ourselves as innovators, constantly looking for new ways to surprise and delight our audience. About the role As our Copywriting Intern, you will support the creation of high-quality, engaging and on-brand copy across MWS' marketing channels! You'll get hands-on experience crafting content connected directly to professional clubs, elite athletes and iconic sporting moments. You will work closely with our Senior Copywriter to continuously develop your writing, SEO and digital marketing skills through real-world projects. From web copy and CRM campaigns to creating weekly stories around the best shirts in the world, your work will directly shape how fans engage with live sporting history! What you'll do Web & SEO Optimisation: Work alongside the Senior Copywriter to audit high-traffic pages on the MWS website, optimizing web copy for SEO, tone of voice and storytelling. CRM & Email Campaigns: Collaborate with the CRM team to plan and write weekly email campaigns tied to live auctions and major sporting events, engaging our global fanbase. AI Innovation: Own specific CRM projects and help develop our AI copywriting tool by iterating on prompts to increase campaign scale and accuracy. Blog & Storytelling: Create weekly blog posts crafting engaging stories around our most interesting match-worn shirts to drive direct web traffic. Brand Guidelines: Help build "bullet-proof" copy guidelines for the website to ensure consistency in brand voice and SEO best practices. Cross-Department Support: Respond to copy requests across the business, adapting messaging and tone for different channels and audiences. What you bring Education: Currently studying towards a degree in Marketing, Communications, Journalism or another relevant field. Availability: Ready for a full-time, 6-month internship starting right away, or in February Experience: 1+ years of experience in copywriting (internship/side job or personal project), marketing or content creation (sports industry experience is a plus!). Writing & SEO Skills: Strong written communication with an eye for clarity, detail and tone, alongside a strong interest in SEO, e-commerce and digital marketing. Mindset: Highly organized, reliable, proactive and eager to learn in a fast-paced environment. Sports Passion: Genuine enthusiasm for football, sports culture and working with content linked to world-class teams and live moments. Legal: EU passport holder or currently enrolled at a university in the Netherlands. What We Offer Informal and Sporty Environment: Work alongside a passionate, young, international team that lives and breathes sports culture. Real Ownership and Impact: We don't do coffee runs—you'll get your own projects, real responsibility, constructive copy reviews and a published portfolio of real work by the end of your internship. Monthly Remuneration: An internship allowance of €500 per month. Commute Support: Travel coverage of up to €200 per month to help get you to the office (depending on your location). Paid Time Off: 5 paid days off during your 6-month internship to recharge. On-Site Gym: Full access to our in-office gym with a personal trainer, free to use whenever you like! Hospitality Seats: Catch an epic match live from one of our business seats at partner clubs around the globe. Company Events: Awesome formal and informal team events, office drinks and social catch-ups throughout the year. Location: Full-time based in our vibrant Amsterdam office. Our procedure Introductory video call with our Talent Acquisition Manager (± 20 min). Assessment round (± 120 min). Interview round 1 (± 30-45 min). In-office interview round 2 (± 30-45 min). Ready to grab this opportunity and conquer the international football world with us?

Core Responsibilities

Create and optimize web copy, SEO content, weekly email campaigns, and blog stories connected to live auctions, sporting events, and match-worn shirts. Support CRM and AI copywriting projects, develop brand and SEO guidelines, and respond to copy requests across departments.

Requirements

Applicants must be studying marketing, communications, journalism, or a related field and be available for a full-time, six-month internship starting immediately or in February. The role asks for at least one year of copywriting, marketing, or content creation experience, strong writing and interest in SEO and digital marketing, enthusiasm for football, and an EU passport or current enrollment at a university in the Netherlands.

Benefits

  • Commute Support
  • Paid Time Off
  • On-Site Gym Access
  • Hospitality Seats At Partner Club Matches
  • Company Events

About MatchWornShirt

Industry: Spectator Sports

Company size: 51-200 employees

At MWS we give fans and collectors the opportunity to own a moment in sporting history, bringing them closer to the game than ever before. MatchWornShirt is the global standard for authentic, live-game worn and signed sports jerseys. By partnering directly with over 400 teams and leagues around the world such as PSG, Manchester United, Chicago Bulls, AC Milan and the MLS we give fans and collectors the ultimate opportunity to own a tangible piece of sporting history.  What We Do Every shirt tells a story. The mud, the sweat, the tension of the 90th minute - it’s all preserved. Through our state-of-the-art global auction platform, we work with our partners to manage the entire lifecycle of a game-worn jersey: - Direct Access: We source shirts straight from the dressing rooms of elite clubs across the Premier League, La Liga, Serie A, Bundesliga, the MLS, the NBA and many more.  - Guaranteed Authenticity: We use advanced technology and a rigorous authentication processes to ensure every item is 100% genuine. - Fan Engagement: Through our global auction platform, we help sports properties deepen fan engagement and unlock new revenue opportunities while managing the full lifecycle of a game-worn jersey. - Global Reach: We connect passionate fans from over 150 different countries with the teams and players they love. Impact Beyond the Game  At MWS, passion meets purpose. A significant portion of the proceeds from our auctions are dedicated to club foundations and charities worldwide. To date, we have helped raise millions for vital global and local causes. Why Join Us? We are a fast-growing, international team of sports enthusiasts, tech innovators, and digital marketers. Operating out of offices in Amsterdam, Dallas, Istanbul, Manchester and São Paulo, we are reshaping the fan experience on a global scale. Whether you're a club, charity, former athlete, or professional looking to work with the biggest names in sport, we'd love to connect.

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