Regional Field Marketing Manager - Benelux, Nordics, UKI (m/f/x)
Key Skills
Job Description
Regional Field Marketing Manager - Benelux, Nordics, UKI (m/f/x)
Department: Marketing & Communications
Employment Type: Permanent - Full Time
Location: Amsterdam
Description
This role sits at the intersection of global strategy and local execution. You will translate global campaigns, positioning, and product priorities into regionally relevant, high-impact programs that accelerate pipeline and strengthen market presence. This is a commercially accountable leadership role - not a coordination function.
Your Responsibilities
- Develop the annual and quarterly regional marketing plan aligned to global objectives and regional revenue targets.
- Partner with Regional Sales leadership on territory planning, ICP prioritization, and account segmentation
- Identify region-specific growth opportunities and adapt global initiatives accordingly
- Ensure alignment between regional activity and company-wide campaign themes.
- Own regional marketing-sourced and marketing-influenced pipeline targets.
- Execute integrated, multi-channel programs across:
- Digital demand generation
- ABM and target account engagement
- Field events and executive roundtables
- Partner marketing initiatives
- Paid and performance campaigns
- Drive full-funnel coordination in partnership with Global Demand Generation.
- Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
- Activate regional partner and channel marketing initiatives to expand reach and influence.
- Ensure executive presence and thought leadership in priority industries and events.
- Localize messaging and proof points to increase resonance in your market.
- Elevate regional customer stories and case studies.
- Provide structured market feedback to Product Marketing and Global Marketing teams.
- Monitor competitive landscape and buyer trends within the region.
- Own regional marketing budget allocation and investment prioritization.
- Track KPIs including:
- Marketing-sourced pipeline
- Conversion performance
- Campaign ROI
- Sales feedback on lead quality
- Continuously optimize based on performance data.
Your Experience
- 8–12+ years of B2B SaaS marketing experience.
- Strong background in field marketing, regional demand generation, or integrated campaign leadership.
- Experience working closely with enterprise Sales teams.
- Proven ability to drive pipeline growth within a defined geography.
- Commercially minded and performance-oriented.
- Confident stakeholder communicator with cross-functional influence.
- Fluent English required; Dutch language capabilities a plus.
- Clear, consistent pipeline contribution from Benelux, Nordics and UKI.
- Strong Sales alignment and trust.
- Effective localization of global campaigns.
- Measurable ROI on regional programs.
- Increased brand visibility in priority sectors
Join us for this and more...
- A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.
Core Responsibilities
You will lead the regional marketing strategy and execution for Benelux, Nordics, and UKI to drive pipeline growth and revenue. This involves managing regional budgets, coordinating multi-channel demand generation programs, and partnering closely with Sales and channel partners.
Requirements
The role requires 8-12+ years of B2B SaaS marketing experience with a strong background in field marketing and demand generation. Candidates must be commercially minded, possess excellent stakeholder communication skills, and be fluent in English.
Benefits
- Hybrid work options
- Sustainable mobility options
- Team events
- Professional growth opportunities
About osapiens
Industry: Software Development
Company size: 501-1,000 employees
osapiens – the AI platform for compliance and procurement intelligence osapiens helps companies verify their products, know their suppliers, trace their goods, manage their carbon footprint, and report with confidence, all on a single platform. The osapiens HUB combines more than 25 integrated solutions across five areas: Product Compliance, Supplier Intelligence & Risk, Carbon Management, Disclosures & Reporting, and Traceability. Product, supplier, procurement, carbon, and compliance data is captured once and reused across the platform. An autonomous compliance layer automatically maps data to relevant regulations, so a single data point can support multiple requirements. The platform integrates with existing ERP, PLM, and procurement systems, and its Supplier Portal connects companies with a network of more than 100,000 suppliers. More than 2,500 customers worldwide use osapiens solutions, from SMEs to global enterprises. Founded in 2018 and headquartered in Mannheim, Germany, with offices across Europe and the United States, osapiens works with an international team of more than 600 employees.