
Strategic Sales Executive
Key Skills
Job Description
- Lead Generation: Prospect, create, and develop new leads through cold & warm outreach; generate new customer opportunities
- New Business Acquisition: Understand prospects’ needs and put in place the right support, enabling them to benefit from sennder’s technology and expertise, converting new opportunities into customers
- Strategic Qualifying: Execute comprehensive go-to-market strategy to penetrate the market, leveraging your existing relationships with large-scale shippers
- Complex Deal Orchestration: Navigate long-term, multi-stakeholder procurement cycles. Manage large-scale freight tenders, ensuring our commercial proposals are competitive, profitable, and aligned with operational capacity
- Commercial Ownership: Maintain end-to-end ownership of revenue targets, pricing strategies, and margin health
- Market Presence: Act as the face of the company and build deep, credible relationships with senior decisionmakers
- Cross-Functional Leadership: Partner with internal teams (Pricing, Account Management, Operations) to ensure seamless onboarding and long-term success for your new accounts. You will act as an executive sponsor for key wins even after the transition to the Account Management phase
- Data-Driven Autonomy: Utilize our internal data platforms and AI to make informed decisions regarding network density and customer prioritization, operating with high autonomy in a fast-paced environment
- Pipeline Ownership: Full ownership of pipeline from lead gen, prospecting, pitch, pricing, close
- Value Proposition: Communicate the capability, vision, and value proposition of sennder to logistics procurement leadership across multiple industries
- Customer Engagement: Regularly attend meetings (virtual & face to face) with prospects and active shippers
- Executive Relationships: Engage with a variety of external stakeholders, from transportation managers to senior level executives
- Customer Growth: Work closely with the account management & carrier teams to continually drive top-line growth for existing customers
- Performance Metrics: Own core metrics for your pipeline, frequently reporting on this internally
- RFP Leadership: Lead RFP process activities: RFI completion, documentation review, summary, and distribution to stakeholders across teams
- Pricing Strategy: Help to form pricing strategy based on overall business objectives and communicate goals to customers
- Deep FTL Expertise: Proven, direct 8 years of experience in Full Truckload (FTL) in commercial sales across Europe. You understand the nuances of the FTL market, not just broader road freight
- Enterprise Book of Business: A credible network of relationships with large shippers and the proven ability to open doors at the enterprise level
- Proven Hunter Mindset: A demonstrable track record of new business generation. We are looking for a closer, not an account manager
- Strategic Thinking: Very focused on long term partnerships rather than a transactional business
- Operational Context: Experience working in a non-asset-based or similarly complex, high-velocity logistics environment
- Procurement Mastery: Extensive experience managing complex RFPs, large tenders, and enterprise-level negotiation cycles
- Commercial Acumen: A sharp eye for P&L. You know how to price to win without sacrificing sustainable margin, putting customers first and caring for a great customer experience
- Professional Presence: Ability to travel frequently for in-person meetings across your region
- Cultural Alignment: A collaborative spirit. You thrive in environments where data guides strategy, but human relationships drive the final decision
- Language: Fluency in English. English is our company language
- Tools: Comfort working with digital tools, automation, and AI-enabled workflows
- AI literacy: ability to use AI tools responsibly and effectively to improve productivity, decision-making, or quality of work
Core Responsibilities
The Strategic Sales Executive is responsible for acquiring large-scale enterprise accounts and driving new business growth through cold and warm outreach. They will manage complex freight tenders, lead RFP processes, and maintain end-to-end ownership of revenue targets and pricing strategies.
Requirements
Candidates must have at least 8 years of direct experience in Full Truckload (FTL) commercial sales across Europe. A proven track record of new business generation and extensive experience managing complex enterprise-level negotiations are required.
Benefits
- Performance bonuses
- Referral rewards
- Equity
- Mental wellbeing program
- Healthy snacks
- Focus zones
About sennder Technologies GmbH
Industry: Truck Transportation
Company size: 1,001-5,000 employees
sennder – Europe’s #1 digital freight-forwarder for Full Truck Loads. sennder, a leading digital road freight forwarder in Europe, is offering shippers access to a connected fleet of thousands of trucks. In a traditional industry, we are moving fast and focus on the digitalization and automation of all road logistics processes. sennder deploys over 40,000 trucks across Europe, with access to more than 120,000 vehicles. By leveraging our proprietary technology and offering advanced green transport solutions, we are creating a transparent, flexible and efficient road freight network. sennder is backed by some of Europe’s leading investors including Baillie Gifford, Accel, HV Capital and Lakestar along with industry experts Poste Italiane and Scania to assure innovation and state of the art offerings. Imprint: https://www.sennder.com/imprint Privacy Policy: https://www.sennder.com/privacy-policy