Key Skills

Job Description

This is what you’ll do as a Head of Digital Growth Quooker is entering a new phase of international growth. As we strengthen Marketing as a more consumer-led and data-driven growth engine, we are building stronger direct consumer relationships and accelerating our digital capabilities. As Head of Digital Commerce & CRM, you have the opportunity to shape this transformation and build the digital capabilities that will support Quooker’s next phase of international growth. You lead Quooker’s owned digital consumer ecosystem across web, CRM, e-commerce, DTC and lead management, creating seamless digital experiences from first engagement and consideration to conversion, ownership and retention. You define the global digital consumer strategy, set clear growth priorities and KPIs and continuously identify opportunities to remove friction and improve conversion. You own the measurement and experimentation agenda across the digital consumer journey, using data, testing and performance insights to continuously optimise experiences and drive measurable commercial growth. You lead the DTC and e-commerce growth agenda, with accountability for digital sales, conversion, average order value and customer value. Within Quooker’s B2B2C model, you work closely with Sales, Marketing and local markets to create seamless omnichannel journeys. You connect Brand, Media, Trade Marketing, Sales and IT around one integrated consumer journey, ensuring all touchpoints work together seamlessly from awareness and consideration to conversion, ownership and retention. You own global CRM and lifecycle marketing across acquisition, consideration, ownership, retention, cross- and upselling and advocacy. You drive lead capture and nurturing, marketing automation and the use of first-party data to create relevant, personalised consumer experiences. You are also responsible for the strategic development and performance of Quooker’s consumer-facing websites and digital experiences. You drive premium UX, CRO, SEO and continuous optimisation, balancing global scalability with local relevance. As Marketing’s key partner to IT, you define and prioritise consumer and commercial requirements across CRM, automation, e-commerce and digital platforms. You guide business needs, use cases, adoption and Marketing priorities, while IT owns technology architecture, platforms, integration and implementation. As a member of the Marketing Leadership Team, you lead the Digital, CRM & DTC team and build capabilities, standards and ways of working across global and local teams. You work closely across Marketing, Sales and IT to turn consumer engagement into sustainable commercial growth. These are the employment benefits An open culture where you come first and we openly share appreciation and feedback, so you always know where you stand. A pension scheme where Quooker pays 75% of the contribution and you pay 25%. Together, we’re helping you build a secure financial future for your retirement. 27 days of annual leave, with the option to accrue 13 additional days off through a working time reduction (ATV) scheme. Hybrid working: four days at our office in Ridderkerk and one day from home. With flexible working hours, you can start between 7.00 a.m. and 9.00 a.m. and finish between 3.30 p.m. and 6.00 p.m. Quooker’s bicycle scheme supports you in purchasing a bicycle for commuting. A 15% discount on supplementary health insurance with Zilveren Kruis Achmea. You also receive €5 net per month if you have supplementary physiotherapy cover, regardless of your health insurer. Through the Quooker well-being program, you can join sports classes several times a week directly after work. You also receive a monthly sports allowance of €25. An annual program of training and education for your personal and professional development. We are also happy to help you find training or education that aligns with your role and learning goals. Free fresh fruit every day and a healthy, affordable lunch in our company restaurant. A good employee discount, allowing you to experience the convenience of a Quooker at home. About Quooker’s Marketing Team You will be part of Quooker’s international Marketing team and report directly to the CMO. You will lead the Digital, CRM & DTC team and work closely with colleagues across Marketing, Sales, IT and 18 international markets. You bring at least 8-10 years of experience in e-commerce, digital commerce, CRM, digital marketing and/or consumer experience, including experience in a leadership role. You have a proven track record of contributing to measurable digital and commercial growth within a consumer-focused organisation. You bring strong experience in e-commerce or digital commerce, including conversion optimisation and commercial growth. You have experience with CRM, lifecycle marketing and/or building direct consumer relationships. You have experience leading a team and know how to bring stakeholders across Marketing, Sales and IT together. You have worked in an international environment or across multiple markets. You have a good understanding of digital consumer journeys, UX, CRO, first-party data and marketing automation, with deeper expertise in one or more of these areas. You combine strong commercial and analytical skills with the ability to translate consumer behaviour and data into growth opportunities. You think strategically, stay close to execution and feel comfortable working in a fast-growing and evolving environment. Experience with DTC, B2B2C, omnichannel business models, digital transformation or premium consumer brands is a strong advantage. You don’t mind travelling to our international offices as this is part of the role. Experience level: Senior

Core Responsibilities

Lead Quooker’s global digital consumer ecosystem and strategy across websites, CRM, e-commerce, direct-to-consumer sales, and lead management, driving measurable growth through data, experimentation, and journey optimization. Lead the Digital, CRM & DTC team and align Marketing, Sales, IT, and international markets on integrated consumer experiences, lifecycle marketing, and digital capabilities.

Requirements

Requires 8–10 years of relevant experience, including leadership experience, and a track record of measurable digital and commercial growth in a consumer-focused organization. Candidates should bring strong e-commerce or digital commerce expertise, experience with CRM or direct consumer relationships, international stakeholder leadership, and analytical understanding of consumer journeys; DTC, B2B2C, omnichannel, digital transformation, or premium-brand experience is advantageous.

Benefits

• Open And Appreciative Culture
• Pension Scheme
• 27 Days Of Annual Leave
• Additional Leave Through Working Time Reduction Scheme
• Hybrid Working
• Flexible Working Hours
• Bicycle Scheme
• Supplementary Health Insurance Discount
• Physiotherapy Allowance
• Well-Being Program
• Sports Classes
• Monthly Sports Allowance
• Training And Education
• Free Fresh Fruit
• Healthy Company Lunch
• Employee Discount