National Sales Manager
Key Skills
Job Description
Role Description The National Sales Manager at Elecod is a full-time, on-site role based in Utrecht. This role is responsible for leading national sales activities, developing and executing sales strategies, and driving revenue growth across key markets. Day-to-day responsibilities include managing and coaching the sales team, setting and monitoring performance targets, and overseeing key account relationships to ensure high levels of client satisfaction and retention. The National Sales Manager will prepare sales forecasts, collaborate with other departments on go-to-market initiatives, and ensure that sales operations align with company objectives and compliance standards. The role also requires regular reporting on sales performance to senior leadership and continuous identification of new business opportunities and market trends. Qualifications Demonstrated skills in Business Planning and Budgeting to set realistic targets, allocate resources, and manage national sales performance. Strong Sales and Account Management capabilities to acquire new clients, grow existing accounts, and maintain long-term partnerships. Proven Team Management experience to lead, motivate, and develop a diverse sales team, including performance management and coaching. Relevant experience in national or regional sales management, preferably in a comparable industry or B2B environment. Excellent communication, negotiation, and presentation skills, with the ability to engage stakeholders at multiple levels. Strong analytical and data-driven mindset, with proficiency in CRM systems and common office software. Ability to work on-site in Utrecht and travel nationally as needed. Bachelor’s degree in Business, Marketing, Management, or a related field; an advanced degree is an advantage.
Core Responsibilities
Lead national sales activities, develop and execute sales strategies, and drive revenue growth across key markets. Manage and coach the sales team, oversee key accounts and sales performance, prepare forecasts, collaborate on go-to-market initiatives, report to senior leadership, and identify new business opportunities and market trends.
Requirements
Requires relevant national or regional sales management experience, preferably in a comparable industry or B2B environment, along with strong business planning, budgeting, sales, account management, and team leadership capabilities. Candidates should have excellent communication and negotiation skills, an analytical mindset, CRM and office software proficiency, and a bachelor's degree in a related field; an advanced degree is an advantage.
About Elecod
Industry: Renewable Energy Equipment Manufacturing
Company size: 201-500 employees
ELECOD is a specialist provider of power conversion and C&I energy storage solutions for global markets. We design and manufacture PCS, hybrid inverters and integrated battery energy storage solutions for commercial, industrial and microgrid applications. Our product platforms include 30–125 kW C&I hybrid inverters, 125 kW–2.58 MW PCS solutions with 400/690/800 Vac architectures, outdoor BESS cabinets, containerized BESS, STS and DC/DC solutions. ELECOD solutions support a wide range of applications, including peak shaving, solar self-consumption, backup power, PV+ESS+diesel microgrids, AC-coupled energy storage and EV charging. With an experienced R&D and delivery team, products deployed across 60+ countries and regions, and compliance with key international grid and safety standards including VDE-AR-N 4110, EN 50549, G99, IEC 62109 and IEC 62477, ELECOD supports global energy storage projects from product selection and system design to commissioning and delivery. Planning a C&I energy storage project? Contact ELECOD to discuss your system architecture and application requirements.