Key Skills

Job Description

Purpose of the role The Marketing Specialist Benelux supports the development of our local marketing approach and is responsible for translating it into concrete activities in the Netherlands and Belgium. Working closely with the Sales Director, local management and our freelance Marketing Coordinator, the Marketing Specialist turns commercial priorities, market developments and partner needs into effective campaigns, content, events, product introductions and lead-generation activities. This is a strongly hands-on role. We are looking for someone who contributes ideas, develops practical plans and takes responsibility for execution and follow-up. The Benelux organization determines its local priorities, target groups and messaging. European and global marketing colleagues provide support with branding, international content, product information, systems, design and specialist expertise. Key responsibilities Marketing planning and execution Translate commercial objectives into concrete marketing activities. Contribute to the annual Benelux marketing plan, budget and activity calendar. Coordinate campaigns, content, events, training, product introductions and PR activities. Adapt the approach to the specific needs of the Dutch and Belgian markets. Manage timelines, deliverables, budgets and follow-up actions. Share relevant market insights and partner feedback with European and global marketing teams. Commercial and partner marketing Work closely with sales to support commercial growth. Develop and execute marketing activities for distributors, installers, energy companies and strategic partners. Support partner acquisition, onboarding, activation and retention. Coordinate co-marketing activities, installer programmes and channel promotions. Create practical sales presentations, partner materials and campaign toolkits. Ensure effective follow-up of marketing activities and leads together with sales. Campaigns and product introductions Execute local campaigns from briefing and concept to launch and evaluation. Define target groups, messages, channels, timing and KPIs together with the relevant colleagues. Coordinate product introductions with sales, product management, aftersales and HQ. Create campaign materials, landing-page content, presentations, emails and digital communication. Ensure that communication is locally relevant, technically accurate and compliant. Content and communication Write high-quality Dutch-language content for the Netherlands and Belgium. Adapt and localize international content for the local market. Maintain the local content and communication calendar. Create content for social media, newsletters, websites, presentations, trade media and partner communication. Support local PR and media activities. Strengthen the visibility of Alpha ESS as an international technology company with a strong local presence. Events and Alpha ESS Academy Help develop and execute the Benelux event and Academy programme together with sales, management and our freelance Marketing Coordinator. Translate commercial objectives into relevant event concepts and programmes. Coordinate customer events, trade fairs, product launches, webinars and training activities. Manage invitations, registrations, communication, materials and follow-up. Turn events into reusable content and broader marketing activities. Evaluate events based on participation, engagement, leads and commercial impact. Digital marketing and performance Execute and improve local digital marketing activities. Use CRM, marketing automation, analytics and AI tools to work more effectively. Track the results of campaigns, events and partner activities. Ensure that leads are correctly recorded and transferred to sales. Report on activities, results, budgets and upcoming priorities. Use data and market feedback to improve future activities. Candidate profile Approximately three to five years of relevant marketing experience. Experience in a broad, hands-on marketing role. Experience in B2B, channel, partner or trade marketing is highly valued. Strong commercial understanding and the ability to work closely with sales. Experience with campaigns, content creation, digital marketing, events and product introductions. Native Dutch speaker with excellent writing and communication skills. Professional fluency in English. Knowledge of French is an advantage. Experience in energy storage, renewable energy, solar, HVAC, electrical engineering, e-mobility or another technical sector is an advantage. Comfortable working with CRM, digital marketing, analytics and AI-supported marketing tools. Able to manage multiple projects and stakeholders in a structured way. Willing to work regularly from our office at the High Tech Campus in Eindhoven and travel within the Netherlands and Belgium. Personal qualities We are looking for someone who is: Hands-on, proactive and independent. Commercially minded and customer-focused. A strong writer and communicator. Creative, pragmatic and focused on results. Structured and reliable in execution and follow-up. Comfortable taking ownership and getting things done. Able to work effectively with local colleagues, external partners and international teams. Curious about technology, digital tools and energy transition.

Core Responsibilities

Develop and execute local marketing plans and activities across the Netherlands and Belgium, including campaigns, partner marketing, content, product introductions, events, training, and PR. Track performance, budgets, leads, and follow-up, and coordinate closely with sales, local partners, and European and global marketing teams.

Requirements

The role calls for approximately three to five years of broad, hands-on marketing experience, ideally in B2B, channel, partner, or trade marketing, with strong commercial understanding and experience across campaigns, content, digital marketing, events, and product introductions. Native-level Dutch and professional English are required; French and experience in a technical or renewable-energy sector are advantages, along with structured project management and comfort using CRM, analytics, and AI-supported tools.