Social Data and Insights Manager
Key Skills
Job Description
Truus is looking for a Social Data & Insights Manager. This person will support the day-to-day social execution across clients, while also keeping an eye on trends and opportunities. We love creating things, but specifically things that will work - like our viral posts for Bol, KFC and Netflix. And to be able to keep this going (and keep winning Best Agency in the Best Social awards 💅), we need your help to: Dig into performance data across clients and pull out the insights that actually matter, not just numbers in a spreadsheet Build reports and slides that look great and tell a clear story (no 40-slide data dumps, we promise 🙅) Present your findings to clients with confidence and walk them through the "and now what?" Turn data into thought starters and opportunities for the creative team when a brief lands Set up and manage Brandwatch searches / social listening, and know which tool to grab for which question Spot trends, creators and internet culture moments, and back them up with numbers Research audiences, creators, references and competitors Brainstorm social-first concepts together with creatives and strategists Support paid social with insights and optimisation where needed Ideal profile You don't just read data, you read between the lines 🔍 A storyteller with numbers: you can make a chart look good and make a client nod along Comfortable presenting to clients (bonus points if you secretly enjoy it 😌) Half data nerd, half strategist, and you want to keep growing in both directions You know your way around the tools (Brandwatch, native TikTok/Meta/YouTube analytics, Looker Studio or similar) and have experience managing them Lives on TikTok/Instagram/YouTube (chronically online, but in a good way) Organised and proactive Fluency in Dutch preferred What we offer: Besides cool clients and a very cool office? All the equipment you need to work - MacBook, mouse, keyboard, etc Massage at the office once a month cause hard work also requires pampering A young team that loves doing fun outings and Wine Thursdays Mental health is important, so we offer to pay for your therapy (we all need it, it's ok) A Buisness NS card if you live outside of Ams or a lease electric bike Unlimited holidays Warm lunch every day at the office and a fridge full of drinks + drawer full of snacks A running club you can join, we do some races together!
Core Responsibilities
Analyze social performance across clients, create clear reports, present findings, and translate data into actionable insights and creative opportunities. Manage social listening and analytics tools, identify trends and creators, research audiences and competitors, and support social-first concepts and paid social optimization.
Requirements
The ideal candidate combines data analysis with strategic thinking and can turn findings into compelling stories for clients. They should have experience with Brandwatch and native social platform analytics, be comfortable presenting, stay current with online culture, and be organized and proactive; Dutch fluency is preferred.
Benefits
- Work Equipment
- Monthly Office Massage
- Team Outings
- Therapy Coverage
- Public Transit Card
- Electric Bike Lease
- Unlimited Holidays
- Daily Warm Lunch
- Office Drinks and Snacks
- Running Club
About Truus
Industry: Advertising Services
Company size: 11-50 employees
Truus is an advertising agency. We make advertising for the new mainstream. That new mainstream? It’s wonderful! It’s digital, it’s young, it’s creative. It’s fast and fun and funky and fluid. It’s social and shareable and made for smaller screens. More importantly: the future is now.