Product Marketing Manager – Strollers & Car Seats
€80,000 - €85,000 per year
Key Skills
Job Description
About Stokke – Here We Grow Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development. The Position Parent & Child at the Heart As Product Marketing Manager – Strollers & Car Seats, you will be responsible for the global success of Stokke's iconic YOYO stroller portfolio and car seat collaboration. You will sit at the intersection of product strategy, consumer insights, and commercial execution, ensuring our products remain relevant, competitive, and desirable across global markets. Working closely with Product Management, Creative, Communications, Regional Marketing, Sales, and Consumer Insights teams, you will translate product innovation into compelling consumer stories and successful market launches. Based in Amsterdam, The Netherlands | Reporting to Product Marketing Director Agility, Speed & Execution This is a highly cross-functional role where you will combine strategic thinking with hands-on execution. You will drive product positioning, go-to-market strategies, and consumer engagement initiatives that strengthen YOYO's position as a category-leading brand. Main Responsibilities Product Positioning & Strategy Define product positioning, messaging frameworks, and value propositions. Ensure consumer needs and brand strategy are reflected in all product communication. Partner with local markets to adapt messaging across channels and audiences. Go-to-Market & Product Launches Lead go-to-market planning for product launches, campaigns, and key activations. Drive consumer-facing launch activities across retail, digital, social, PR, and in-store channels. Ensure alignment and readiness across markets and stakeholders. Consumer Insights & Brand Growth Monitor consumer, category, and competitive trends to identify growth opportunities. Leverage consumer insights, reviews, and brand tracking to shape strategies and campaigns. Measure campaign effectiveness and optimize future initiatives. Cross-Functional Leadership Collaborate closely with Creative, Communications, Regional Marketing, Digital, Sales, and Product teams. Manage relationships with creative and agency partners. Drive alignment and execution across global and regional stakeholders. The Ideal Profile Consumer-Focused & Commercially Minded: You combine strong consumer empathy with the ability to translate insights into business growth. Strategic & Collaborative: You are comfortable working across functions, influencing stakeholders, and driving projects from idea to execution. Creative Storyteller: You know how to turn product benefits into compelling stories that resonate with consumers. Experience & Skills Bachelor's degree in Marketing, Business, or a related field. 8–10 years of experience in Product Marketing, Brand Marketing, or related consumer goods roles. Experience leading product launches, go-to-market initiatives, and lifecycle marketing. Strong understanding of consumer insights, brand positioning, and product storytelling. Experience working in international, cross-functional organizations. Strong communication, stakeholder management, and project management skills. Fluent in English and willing to travel internationally. What We Offer A key role shaping the future of one of Stokke's most iconic product portfolios. Opportunity to work across global markets and influence consumer experiences worldwide. A collaborative, international, and purpose-driven environment with strong development opportunities. Salary range: €80,000–€85,000 per year. A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.
Core Responsibilities
Lead global product positioning, messaging, go-to-market strategies, and consumer-facing launches for Stokke’s YOYO stroller portfolio and car seat collaboration. Use consumer and market insights to identify growth opportunities, measure campaign effectiveness, and coordinate execution with global and regional teams and agency partners.
Requirements
Requires a bachelor’s degree in Marketing, Business, or a related field and 8–10 years of experience in product marketing, brand marketing, or a related consumer goods role. Candidates should have experience with launches and go-to-market initiatives, strong consumer insight and storytelling skills, international cross-functional experience, excellent communication and project management skills, fluency in English, and willingness to travel internationally.
Benefits
- Salary Range Of €80,000–€85,000 Per Year
- International Work Opportunities
- Development Opportunities
- Collaborative, Purpose-Driven Work Environment
About Stokke
Industry: Manufacturing
Company size: 201-500 employees
Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.