Key Skills

Job Description

Scale Campaigns That Share the Future of Architectural Design Are you a performance-driven marketer ready to own results and drive real revenue impact? At Lumion, we’re on the hunt for a sharp, strategic, and commercially minded Demand Generation Manager to help scale our global marketing engine. If you thrive on taking full ownership of campaigns and want to make a visible mark in a fast-growing company, we’d love to meet you. About the Role As our Demand Generation Manager, you’ll lead and optimize multi-channel campaigns across paid media, email, and webinars with a strong focus on the US and English-speaking global markets. You’ll collaborate with a creative, data-driven marketing team and own every aspect from agency briefings to performance reporting and lead handoff protocols. What You’ll Be Doing Plan and execute multi-channel marketing campaigns; including paid media, email, webinars, and SEO across global markets Own delivery and tracking of MQLs and their journey to SQLs Manage agency relationships and campaign pacing Drive A/B testing, landing page optimization, and lead segmentation in HubSpot Collaborate cross-functionally with Product Marketing, Content, and Sales Monitor campaign performance metrics and deliver high-quality reports What You’ll Bring 5+ years in B2B demand generation or performance marketing Strong experience with owning MQL to SQL progression and driving direct pipeline contribution Performance-driven mindset, with experience setting targets and reporting on marketing’s impact to revenue Mastery of tools like HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager Strong analytical skills with proven success driving CAC/CPL efficiency Strategic thinker who thrives in a collaborative, fast-paced environment Bonus: Familiarity with the AEC industry, ABM, or BI tools like Looker Why Join Lumion? Direct impact on a high-growth company Flexible hybrid working with a kind, values-driven global team 30 vacation days, 20 workation days, competitive salary, and a supportive culture On-site perks: Daily lunch and office gym Sound like your next big move? Apply now and help us shape how architects around the world present their ideas. This post is intended for direct applicants only. We are not seeking agency support at this time.

Core Responsibilities

Plan, execute, and optimize global multi-channel campaigns across paid media, email, webinars, and SEO, with a focus on the US and English-speaking markets. Own MQL delivery and progression to SQLs, manage agencies and campaign pacing, optimize segmentation and landing pages, collaborate with marketing and sales teams, and report on campaign performance.

Requirements

Requires 5+ years of experience in B2B demand generation or performance marketing, with a track record of managing MQL-to-SQL progression and contributing directly to pipeline and revenue. Candidates should be proficient with HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager, and have strong analytical skills and experience improving CAC and CPL efficiency.

Benefits

• Flexible Hybrid Working
• 30 Vacation Days
• 20 Workation Days
• Competitive Salary
• Daily Lunch
• Office Gym