Key Skills
Job Description
About The Job Are you a strategic marketer with a passion for building strong consumer brands and driving business growth? As Brand Manager HiPRO, you will own the Dutch HiPRO brand agenda while leading selected Benelux growth initiatives. Reporting to the Group Brand Manager Protein, you will help to shape brand strategy, drive innovation, execute impactful marketing programs and strengthen HiPRO leadership in the protein category. Why This Role Is Exciting Own one of Danone key strategic brands and drive the HiPRO brand agenda in Netherlands. Shape annual growth strategies and priorities Drive portfolio innovation & renovation Develop impactful marketing campaigns & sport brand activations Opportunity to coach and lead a Junior Brand Manager Your key responsibilities Brand & Business Leadership Own growth, development & execution of annual plans and business performance Market Ownership Understand the Dutch Protein market inside out & act as key HiPRO Marketing point of contact in the Netherlands Innovation & Portfolio Management Lead innovation and renovation projects. Marketing Strategy & Campaign Development Lead integrated campaign development & execution Sports Marketing & Partnerships Drive ambassador programs, sponsorships and event activations to win at the "point of sweat". Cross-Functional Leadership closely work with stakeholders across local and European teams About you To be successful in this role, you bring Minimum 4 years of Brand Management experience within consumer goods industry Proven track record of delivering brand and business growth. Experience developing annual brand plans and growth strategies. Strong commercial acumen and analytical skills. Strong experience managing integrated marketing campaigns from strategy through execution. Demonstrated success leading innovation and renovation projects. Experience working within complex cross-functional organizations. Entrepreneurial, proactive and resilient. Fluent in English, and a good understanding of Dutch and/or French About us In all our activities we respect the Danone values that are fundamental to our company Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you! At Danone, we are committed to fostering a diverse and inclusive workplace that drives our growth as a business, as teams and as individuals. Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability? We offer It is an exciting time to join Danone as a Brand Manager HiPRO. In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations. At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility. What's Next It’s simple – hit the “apply” button now. You have until 19th of October to apply, so waste no time! In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. Do you want to know more about the daily life of our Danoners? Check out our Linkedinpage and our @danonecareersbenelux Instagram account.
Core Responsibilities
Own the Dutch HiPRO brand agenda and annual business plans, driving brand growth, innovation, portfolio renovation, and integrated marketing campaigns. Lead sports partnerships and activations while collaborating with local and European teams and coaching a Junior Brand Manager.
Requirements
Requires at least four years of brand management experience in the consumer goods industry, with a proven record of brand and business growth. Candidates should have experience in annual planning, integrated campaigns, innovation and renovation projects, and cross-functional organizations, along with strong commercial and analytical skills; fluency in English and a good understanding of Dutch and/or French are also required.
About Danone
Industry: Food and Beverage Manufacturing
Company size: 10,001+ employees
Danone is a global leader in the food and beverage industry, operating in three fast-growing, health-focused categories: Essential Dairy & Plant-Based, Waters, and Specialized Nutrition. True to its mission—bringing health through food to as many people as possible—Danone promotes healthier and more sustainable eating habits, while striving to deliver measurable impact across nutritional, social, societal, and environmental dimensions. In 2026, Danone continues the rollout of the second chapter of its Renew strategy, aimed at strengthening its competitiveness, accelerating its transformation, and creating sustainable value. With 90,000 employees and a presence in over 120 markets, Danone generated €27.283 billion in revenue in 2025, reflecting solid growth driven by a positive volume/mix globally. Its portfolio includes iconic international brands—Actimel, Activia, Alpro, Aptamil, Danette, Danonino, evian, Volvic, Nutricia, among others—as well as strong local and regional brands. Danone is listed on Euronext Paris and present on the OTCQX platform through an ADR program. Already included in numerous sustainability indexes, the Group reached a major milestone by becoming fully B Corp™ certified in 2025, underscoring its global commitment to a responsible business model. **Please note: all official Danone job opportunities are published on our Careers website: https://careers.danone.com/ Danone will never contact candidates using [email protected] email addresses. Please stay vigilant and never share personal information if you are unsure of the source.