Key Skills

Job Description

GOFRANCK is an Amsterdam-based outerwear brand combining technical performance with urban sophistication. Designed for inspired city life. Freelance / Part-time GOFRANCK is looking for a creative and hands-on Content Creator & Social Media Manager to help bring our brand world to life across social media. We’re looking for someone with a strong visual eye, who understands fashion, design and culture, but also knows what works on social. Someone who can turn an everyday city moment, a product detail or a simple idea into content worth stopping for. You’ll be involved in both the creative and practical side of our social channels. From developing ideas to shooting, editing, planning and publishing. What you'll do Create engaging photo and video content for Instagram, TikTok and other relevant channels Develop ideas for Reels, Stories and social-first formats Shoot and edit content independently Manage the day-to-day social media calendar Plan and publish content across our channels Translate campaigns, collections and product stories into engaging social content Create content around city life, design, culture, weather and movement Spot relevant trends, places, people and cultural moments that fit the GOFRANCK world Help develop recurring content formats and strengthen our social presence Work closely with our marketing and creative team Use performance insights to improve future content Build and keep and eye on our community via socials. Who we're looking for You have a strong visual eye and a natural understanding of what makes content interesting. You’re creative, curious and culturally aware. You notice things. An interesting building. A great exhibition. A strange weather moment. A new café. A clever visual idea. And you understand how those observations can become part of a brand world. You don’t simply follow trends. You know which ones are relevant and how to translate them into something that feels unmistakably GOFRANCK. You’re comfortable behind a camera or phone, know your way around editing tools and can take an idea from first thought to final post. Experience in fashion, lifestyle, design or another creative industry is a plus. But a strong portfolio, good taste and a genuine feel for GOFRANCK matter most. The collaboration This is a freelance / part-time position with room to develop over time. We’re looking for someone who can become a familiar part of the GOFRANCK team. Someone who gets to know the brand, contributes ideas and helps us build a social presence that feels increasingly distinctive. Help us build a distinctive GOFRANCK world through content that connects outerwear with design, culture, weather and city life. Interested? Send us a short introduction, your portfolio or examples of content you’ve created, and tell us why you’d like to work with GOFRANCK. SEE YOU OUT THERE.

Core Responsibilities

Create, shoot, edit, plan, and publish engaging photo and video content for Instagram, TikTok, and other relevant channels. Develop social-first ideas and recurring formats, manage the content calendar and community, and use performance insights to strengthen GOFRANCK’s social presence.

Requirements

The candidate should have a strong visual eye, cultural awareness, and an understanding of fashion, design, and effective social content. They should be comfortable shooting and editing independently and taking ideas from concept to publication; relevant industry experience is a plus, while a strong portfolio and good taste are emphasized.