Key Skills

Job Description

Key Responsibilities: 1. Market Development & Customer Acquisition Drive the promotion and sales of fire safety products (both residential and commercial) across the West European market. Develop new customers, expand regional sales channels, and achieve assigned sales targets while supporting sustainable business growth. 2. Customer Relationship Management & Business Development Proactively identify and visit target customers to establish long-term business relationships. Lead customer onboarding through commercial negotiations, new product introductions, customer training, marketing activities, and project collaboration. Continuously grow business with existing customers and maximize sales opportunities. 3. Sales Planning & Forecast Management Develop regional sales plans in line with the company's annual business objectives. Monitor sales performance, project pipelines, and business opportunities. Prepare accurate monthly, quarterly, and annual sales forecasts, and drive the successful execution of key projects. 4. Channel Development & Management Develop and manage relationships with distributors, wholesalers, system integrators, installers, and other channel partners. Optimize channel coverage to strengthen Wisualarm's market presence and brand recognition across the region. 5. Market Intelligence & Competitive Analysis Monitor industry trends, competitor activities, pricing strategies, product developments, and customer needs within the local fire safety market. Provide timely market feedback to support product planning, pricing strategies, and go-to-market initiatives. 6. Cross-functional Collaboration Work closely with Marketing, Product Management, Technical Support, and Dahua local and regional teams to support customer projects, marketing campaigns, and sales objectives. Qualifications: Bachelor's degree or above in International Trade, Marketing, Business Administration, Foreign Languages, Electronics, Computer Science, or a related field. Proven experience in B2B sales, channel sales, or business development. Experience in the fire safety, security, low-voltage, electrical, or related industries is highly preferred. Strong customer acquisition, negotiation, and account management skills, with the ability to independently develop and manage regional customers. Excellent communication, coordination, and problem-solving skills, with strong market awareness and the ability to understand customer needs and drive projects to completion. Results-oriented, self-motivated, and capable of working independently in a dynamic international environment. Willingness to travel frequently across Western Europe. Fluent in English for daily business communication. Proficiency in German, French, or Spanish is considered a strong advantage. Experience in channel management, market development, and sales forecasting. Existing customer or partner networks in the European market are highly desirable.

Core Responsibilities

Develop sales of residential and commercial fire safety products across Western Europe by acquiring customers, growing existing accounts, and managing distributors and other channel partners. Plan and forecast regional sales, monitor market and competitor activity, drive key projects, and collaborate with marketing, product, technical support, and regional teams.

Requirements

A bachelor's degree or higher in a relevant field and proven B2B sales, channel sales, or business development experience are required; experience in fire safety, security, low-voltage, or electrical industries is strongly preferred. Candidates should have strong customer development, negotiation, account management, and forecasting skills, be fluent in English, be willing to travel frequently across Western Europe, and ideally have German, French, or Spanish proficiency and an existing European network.