Head of Developer Experience (DevEx)
Key Skills
Job Description
📍 Location: UK, Netherlands, or Remote (Europe)
🛠️ Tech Stack: Ruby on Rails, Python/React, PostgreSQL, AWS (ECS Fargate), GCP (Cloud Run), GitHub Actions, Terraform Cloud
🎯 Focus: Internal Developer Platform · AI-Native Engineering Transformation · Engineering Quality & Reliability
About Tech at Bloom & Wild Group 🌸
We're Europe's largest direct-to-consumer flower and gifting business: home to Bloom & Wild, bloomon and Bergamotte. Our 65+ person Tech team builds the software that powers our e-commerce, production and fulfilment: five cross-functional Product Engineering squads, backed by Developer Experience, Domain Engineering, Data and IT.
\nAs Head of Developer Experience, you'll lead the team that owns our “paved road” and internal developer platform. This role is one of the most leveraged roles in our tech org, because everything you do multiplies across every squad. You'll split your time roughly between:
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Platform Strategy: owning the DevEx roadmap and our internal developer platform as a product.
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AI-Native Transformation: leading on our DevEx AI roadmap and driving AI enablement across Product & Technology.
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Team Leadership: line-managing and growing the DevEx engineering team.
Key Responsibilities
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Paved Road & Platform: Own our internal developer platform as a product, making it easy for every engineer to do the right thing at speed, safely and to a high bar of quality.
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AI-Native Transformation: Lead how we adopt agentic tooling across the org, bridging senior leadership's AI ambitions with technical reality so our roadmap stays ambitious but grounded in data.
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Quality & Incidents: Raise the bar on CI/CD, test tooling and operational health (SLOs, DORA metrics), and own production incidents that cross domain boundaries.
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Team Leadership: Line-manage and develop engineers across Platform and Quality Engineering, coaching other managers and shaping how DevEx recruits.
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Partnerships & Cost: Partner with our Lead DevSecOps Engineer and manage infrastructure costs and supplier relationships across AWS, GCP and our tooling vendors.
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Platform Leadership: Demonstrable experience leading a platform, DevEx or infrastructure team, with strong AWS knowledge (ECS Fargate, S3, RDS, Lambda, EventBridge/SNS/SQS) and hands-on Terraform experience.
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CI/CD & Observability: Hands-on with GitHub Actions, Terraform Cloud and Cloudflare, and comfortable using observability tools to pinpoint performance and reliability issues.
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AI Fluency: specifically with agentic coding tools (like Claude Code or Cursor), and able to translate that into a roadmap grounded in data for senior stakeholders.
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People Growth: A track record of developing engineers at all levels and coaching other managers.
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Cross-Squad Ownership: Comfortable taking on work that spans multiple domains, whether that's working with senior leadership or pairing with an engineer on a complex platform problem.
Don't check every box? Please apply anyway - we hire for potential and diverse perspectives over exhaustive checklists.
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✨ Flexibility: Core hours (10–4pm), flexible working, and Work Abroad for up to 45 days a year.
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🌴 Time Off: 25 days holiday + your birthday + flexible bank holidays (option to buy more), plus 1 volunteering day a year.
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🌱 Growth & Rewards: Equity from day 1, enhanced family leave & a workplace nursery scheme, a flexible training framework, and irresistible product discounts.
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2-Min Application
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Chat with our Talent Acquisition Manager (Chloe) about the role and your background
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Interview with our Engineering Director to dive into your experience in more depth
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Technical & leadership assessment with some of our engineers
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Final chat with our Chief Product & Technology Officer
Need interview adjustments? Just let us know in your application and we'll support you however we can.
Core Responsibilities
You will lead the Developer Experience team to own the internal developer platform and drive AI-native engineering transformation across the organization. This involves managing the platform roadmap, coaching engineering teams, and improving operational reliability through CI/CD and observability.
Requirements
The role requires demonstrable experience leading platform or infrastructure teams with strong proficiency in AWS and Terraform. Candidates should also possess AI fluency, particularly with agentic coding tools, and a track record of developing engineers and managing cross-squad initiatives.
Benefits
- Flexible working
- Work abroad for up to 45 days a year
- 25 days holiday
- Birthday off
- Flexible bank holidays
- Volunteering day
- Equity
- Enhanced family leave
- Workplace nursery scheme
- Flexible training framework
- Product discounts
About Bloom & Wild Group
Industry: Retail
Company size: 201-500 employees
Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date. We are Europe’s largest direct to consumer flower company. As the inventor of letterbox flowers, Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for our customers. On a mission to make sending and receiving flowers the joy it should be for both the sender and the recipient, we promise beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets. Our flowers are sent as the freshest buds, carefully packed and ready to bloom for arrangements that last. The result is almost 60k five star reviews and the status of the UK’s most-loved online florist. Since launching in 2013 we’ve raised £126m of venture capital and private equity funding from investors including General Catalyst, Index Ventures, Burda Principal Investments and MMC Ventures. We’ve been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020. We’ve got a brilliant ideas-led innovation culture. And we’re looking for people from all backgrounds to help drive our next exciting stage of growth. If you’re interested in joining us, please take a look at our open roles on our jobs tab. Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.