Key Skills

Job Description

Sales Director – Architecture, Design & International Projects 📍 Aalsmeer / Netherlands | Fulltime 🏢 Industry: Natural Stone, Architecture, Interior Design & Luxury Projects 📩 Apply: [email protected] Help lead the international commercial growth of SolidNature. SolidNature is a leading design and production company specialized in high-end natural stone. We work with world-renowned architects, interior designers, developers, artists and luxury brands to create exceptional spaces, installations and design projects around the world. As we continue to grow internationally, we are looking for an experienced and commercially driven Sales Director to lead our sales organization, strengthen our commercial structure and build a high-performing team that consistently delivers results. This is a key leadership role within SolidNature. You will report directly to the CEO and be part of the Management Team. The Role As Sales Director, you are responsible for the overall commercial performance of SolidNature across national and international markets. You lead, coach and develop the sales team, own the sales budget and work closely with the CEO to define and execute the commercial strategy. You bring structure, focus and accountability to the sales organization and ensure that opportunities are actively generated, followed up and converted into profitable projects. You are not only a strong commercial leader, but also someone who understands how to build a team, improve performance and create a sales culture based on ownership, discipline and results. Your success is measured by the performance of the full sales team — not just your own sales results. Key Responsibilities Sales Leadership & Team Development · Lead, coach and develop the sales team across account management, new business and key accounts. · Set clear targets, KPIs and responsibilities for each team member. · Run regular one-to-ones, pipeline reviews and performance meetings. · Actively manage underperformance and support team members in improving their results. · Develop the team in prospecting, client meetings, presentations, negotiations, proposals and closing. · Build a strong commercial culture based on ownership, discipline, accountability and results. · Support the further growth and professionalization of the sales team. Daily Sales Management · Manage daily and weekly sales activity across the team. · Monitor leads, opportunities, client meetings, showroom visits, proposals and follow-ups. · Keep full visibility on the sales pipeline, open deals, key accounts and commercial priorities. · Track conversion rates, win/loss ratios, sales cycle length, forecast accuracy and performance versus target. · Ensure Salesforce is used correctly and consistently as the central sales management tool. · Identify where deals are stuck and take action to move them forward. Targets, Budget & Forecasting · Own the overall sales budget and translate team targets into individual targets and concrete commercial actions. · Monitor revenue, margin, pipeline value, weighted forecast and actual performance. · Analyze gaps between forecast and results and create clear action plans when performance is behind target. · Report commercial performance, risks and opportunities to the CEO and Management Team. · Improve forecasting discipline and commercial predictability across the organization. International Sales Strategy & Market Development · Develop and execute the commercial strategy together with the CEO. · Define priority markets, client segments, key accounts and commercial focus areas. · Drive growth across both Dutch and international markets. · Identify opportunities within architecture, interior design, real estate, hospitality, retail, luxury residential and project-based markets. · Analyze market trends, client needs, competitor activity and international project developments. · Improve the full sales process from lead generation to closing and project handover. · Use data and market insight to improve conversion, revenue, margin and client quality. Strategic Sales, Travel & Key Accounts · Stay actively involved in strategic sales opportunities and key accounts. · Support the team in large, complex or high-value deals. · Join important client meetings, negotiations and presentations where needed. · Build relationships with senior decision-makers, architects, designers, developers and luxury clients. · Represent SolidNature at international industry events, trade fairs, client meetings and network opportunities. · Travel internationally for client visits, project opportunities, relationship building and key events. What You Bring · Proven experience in B2B sales leadership, preferably in an international and project-driven environment. · Experience building, leading and developing successful sales teams. · Strong understanding of sales management, pipeline discipline, forecasting, CRM and performance management. · A hands-on leadership style with the ability to coach, challenge and inspire. · Strong commercial, analytical and strategic thinking. · Proven ability to manage targets, budgets, sales activity and team performance. · Excellent negotiation, presentation and closing skills. · Confidence in dealing with senior clients, creatives, architects, designers and decision-makers. · Experience in international sales, key account management or business development. · Willingness to travel internationally for client meetings, trade fairs and commercial opportunities. · Experience in architecture, interior design, construction, real estate, luxury materials, design or project-based B2B sales is a strong plus. · Fluent communication skills in Dutch and English; additional languages are a plus. · Experience with Salesforce or another CRM system. What We Offer · A senior leadership role in a growing international design and production company. · Direct reporting line to the CEO and a seat in the Management Team. · The opportunity to build and professionalize the commercial organization. · International exposure through clients, projects, events and trade fairs. · Work on high-end projects with leading architects, designers, developers and luxury clients. · A dynamic, ambitious and design-driven working environment. · A competitive salary with performance-based bonus opportunities. · Laptop, phone and the tools needed to lead the team successfully. · An inspiring showroom and workplace in Aalsmeer. · Direct impact on the growth and future direction of SolidNature. About SolidNature SolidNature is a global design and production company specialized in high-end natural stone. We combine craftsmanship, innovation and aesthetic excellence to create exceptional architectural and interior experiences. Our work ranges from private residences, hotels and retail environments to cultural landmarks and high-fashion installations. We collaborate with leading architects, designers, artists and brands who share our passion for natural materials, precision and uncompromising quality. At SolidNature, natural stone is more than a material. It is character, story and emotion — shaped into spaces that leave a lasting impression. Ready to lead the next phase of our international commercial growth? Send your CV and motivation to [email protected] with the subject: Sales Director – Architecture, Design & International Projects

Core Responsibilities

Lead and develop the sales organization, set targets, manage budgets and forecasts, and improve pipeline discipline and commercial performance across Dutch and international markets. Partner with the CEO on sales strategy, support major accounts and complex deals, and build relationships with clients and decision-makers in architecture, design, real estate, hospitality, and luxury sectors.

Requirements

The role calls for proven B2B sales leadership experience, preferably in an international, project-driven environment, with a track record of building and developing successful teams. Candidates should bring strong commercial and analytical skills, experience with targets, forecasting, CRM and key accounts, excellent negotiation and presentation abilities, willingness to travel, and fluency in Dutch and English.

Benefits

• Performance-Based Bonus Opportunities
• Laptop
• Phone