Key Skills

Job Description

Your mission We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value. Responsibilities: Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business. Creating banners and publishing campaigns Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame. Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize. Observing user journey on the pages and working with design to optimize to the full extent. Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life. Develop and execute country marketing strategies to grow/maintain revenue. Explaining, sharing important actions taken on marketing side with the Country Focus team(s) Working with other teams to get the most out of marketing campaigns Identify and test new verticals and funnels Your profile 4+ years of experience with Google Ads (display) in different verticals. Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus) Experience in the mVAS industry or subscription modeled businesses is required. Experience with other marketing channels (Meta, Tiktok, GMP) is a plus. What Will Make You Successful A data-driven attitude with an analytical mind Attention to detail Results-driven and performance-focused Embracing a test & learn approach and not afraid to fail Eagerness to do A/B tests to keep the campaigns ahead of the competition Proactive and creative problem-solving capabilities Team player mentality Determined, unafraid to challenge others and push boundaries to achieve success Self-motivated and resilient, able to tackle complex challenges head-on Ability to multitask and strong project management skills Why us? We offer a competitive salary in line with market conditions and your skills and experience. We offer flexible working schedules. Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training. We offer visa sponsorship and a comprehensive relocation package when applicable. We organize many company-sponsored activities including an annual company retreat. About Us Founded in 2006, we are a team of passionate and fearless creatives, marketing experts, developers, and data magicians. Our focus is on delivering exceptional interactive gaming, entertainment, and e-learning experiences to millions of mobile consumers worldwide. At Sam Media, we develop innovative products using both in-house and third-party content from companies that trust us to unlock new markets. We are a diverse family and our commitment to pursuing growth and continued learning is one of our core values. We encourage personal initiatives and development by providing opportunities and freedom. Our vibrant social culture includes team nights and regular company activity days. Additionally, Sam Media fosters a recognition and reward culture.

Core Responsibilities

Manage and optimize display, programmatic, and Google Ads campaigns to drive revenue, using analytics and testing to improve campaign performance and user journeys. Develop country marketing strategies, test new verticals and funnels, and collaborate with Business Development, Design, Data, and Technology teams.

Requirements

Requires at least four years of Google Ads display experience across different verticals, strong data analysis skills, and experience in the mVAS industry or subscription-based businesses. Experience with Meta, TikTok, or Google Marketing Platform is a plus; the ideal candidate is analytical, results-focused, proactive, and comfortable with testing and cross-functional work.

Benefits

• Flexible Working Schedules
• Personal Development, Learning, and Training Budget
• Visa Sponsorship
• Relocation Package
• Company-Sponsored Activities