Key Skills

Job Description

Location: De Lier or Venlo, the Netherlands, or Vantaa, Finland Kekkilä-BVB is the European leader in horticulture. We provide products and services for professional greenhouse growers, retail, consumers and landscapers in over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino and Florentus. Together with our customers, we grow for a better future. Kekkilä-BVB is part of Neova Group. Learn more at Kekkilä-BVB. Are you a hands-on B2B marketer who enjoys turning business and sales priorities into concrete marketing activities across international markets? We are looking for an experienced Marketing Manager, BA Global to join the Kekkilä-BVB team. In this role, you will be responsible for planning, coordinating and executing marketing activities that support business growth across a diverse range of international markets. You will work closely with Sales, Product Management, distributors and external marketing partners, translating agreed business and marketing strategies into market-specific actions. This is a hands-on and independent role. Once country-specific plans and priorities have been agreed, you will take ownership of driving the activities forward within the agreed budget. Your work will cover product launches, trade fairs, distributor activities, campaigns and customer engagement. The role requires a commercial mindset and an understanding that marketing is closely connected to sales, product portfolio development and overall business performance. Your key responsibilities Develop and execute market-specific marketing plans and activities based on agreed business, sales and marketing priorities Coordinate product launches and sales enablement activities across international markets Plan and coordinate international trade fairs, customer events and distributor events Manage marketing activities within an agreed budget and monitor performance against objectives Coordinate the production of marketing materials and digital content together with external agencies and other partners Support lead generation and customer engagement. Work closely with Sales and Product Management to ensure effective market execution Build effective cooperation with distributors and key accounts across different countries and cultures Coordinate and maintain marketing content and materials across relevant digital platforms Analyze results and provide insights to continuously improve marketing effectiveness Proactively raise questions, challenges and development needs and drive agreed actions forward independently What we are looking for At least five years of experience in B2B marketing in an international environment Experience in product marketing, launches, events and customer engagement A strong commercial mindset and the ability to understand marketing from a sales and business perspective A hands-on, proactive and energetic approach to work Strong project management, prioritization and organizational skills, with the ability to keep several activities moving simultaneously The ability to work independently and take ownership of agreed plans and activities Strong communication, collaboration and stakeholder management skills Good understanding of digital and social media marketing Experience in coordinating external marketing agencies and other partners Ability to work effectively with distributors, partners and stakeholders from different cultural backgrounds An analytical mindset and the ability to assess the effectiveness of marketing activities Fluent English Experience in marketing physical products and/or in the horticulture industry is considered a strong advantage. Spanish language skills would be particularly beneficial, while Finnish, Dutch and other relevant language skills are also considered an advantage. Above all, we are looking for someone who is comfortable taking initiative, making things happen and working at a good pace in an international and commercially driven environment. International scope BA Global operates across a broad range of international markets, including markets in Asia, Africa, the United States and Eastern Europe. You will cooperate with an extensive international distributor network and work particularly closely with key accounts and partners. Most day-to-day international cooperation can be managed effectively online, but the role also includes travel to trade fairs and other events. You should therefore be willing and able to travel internationally, typically for several days at a time. Travel may take place approximately once a month depending on the business calendar and activities. Why join us? At Kekkilä-BVB, you will work in a truly international business environment where marketing has a direct connection to sales, customers, distributors and the product portfolio. The role offers a broad scope and a high level of independence. You will have the opportunity to work across different markets and cultures, cooperate closely with Sales and Product Management, and turn plans into tangible marketing activities together with an international network of partners. You will be part of Portfolio and marketing organization while working independently in your own area of responsibility. Interested? For more information about the position, please contact Sisko Lahtinen by phone (+358407795541) or email ([email protected]) during the following times: Thursday, 8th of October, 8:00–9:30 (Finnish time) Tuesday, 13th of October, 14:30–16:00 (Finnish time) Please submit your application by 18th of October 2026. The preferred starting date is as soon as possible.

Core Responsibilities

Plan and execute market-specific marketing activities across international markets, including product launches, campaigns, trade fairs, customer events, and distributor activities, while managing budgets and coordinating external partners. Work closely with Sales, Product Management, distributors, and key accounts to support lead generation and customer engagement, analyze results, and improve marketing effectiveness.

Requirements

Requires at least five years of international B2B marketing experience, including product marketing, launches, events, and customer engagement, along with a strong commercial mindset and fluent English. Candidates should be proactive and independent, with strong project management, communication, digital marketing, analytical, and cross-cultural collaboration skills; experience with physical products or horticulture is an advantage.