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Key Account Manager — Commercial B2B (Benelux)

ASUS

Amsterdam
Full-time
2-5 years experience
On-site

Key Skills

B2B Account Management
Benelux IT Channel Knowledge
Channel Partner Development
Pipeline Management
New Business Development
Commercial Negotiation
Sales Forecasting
Sales Analytics
Revenue Target Management
Product Portfolio Management
Inventory Management
Promotional Marketing
Partner Relationship Management
Cross-Functional Collaboration
Dutch Fluency
Microsoft Excel and PowerPoint

Job Description

About ASUS ASUS is a global technology leader recognized for world-class motherboards, personal computers, monitors, graphics cards, and a broad portfolio of high-quality commercial IT solutions. With more than 5,000 R&D professionals worldwide, ASUS drives innovation through its “In Search of Incredible” brand ethos and has been named among Fortune’s World’s Most Admired Companies. Our commercial product lines — spanning professional Mini PCs, NUC systems, GB10, and GB300 Workstations — are trusted by businesses, public-sector organizations, and channel partners across Europe. About the role As Key Account Manager — Commercial B2B (Benelux), you will be responsible for driving the growth and development of ASUS commercial business across the Netherlands, Belgium, and Luxembourg. You will own the full commercial relationship with a portfolio of B2B channel partners — including resellers, value-added resellers (VARs), system integrators, and IT distributors — while proactively building new pipelines and onboarding new partners. The product lines at the center of this role are the ASUS Mini PC (Monitored), NUC, GB10, and GB300 Workstation series. You will work closely with Product Marketing, Finance, and regional leadership to deliver ambitious revenue and partnership objectives, bringing a structured, data-driven approach to everything you do. This is a role for someone who is passionate about technology, relentlessly results-driven, and highly organized — someone who thrives on building things, not just maintaining them. Key Responsibilities Channel Development & Pipeline Building Proactively identify, target, and onboard new B2B commercial channel partners across the Benelux, with a clear focus on pipeline growth. Develop and execute structured account plans for each partner, aligned to quarterly and annual revenue objectives. Build and sustain senior-level relationships within partner organizations, positioning ASUS as a preferred commercial vendor. Drive active pipeline management, ensuring a healthy balance of existing account growth and new business development. Product Portfolio Management Take full commercial ownership of the Mini PC (Monitored), NUC, GB10, and GB300 Workstation product lines across assigned channel partners. Manage the full product lifecycle within partner accounts — from introduction and placement through to refresh and transition. Work with partners to strategically plan and optimize the product portfolio, aligned to quarterly commercial objectives. Ensure consistent product availability and accurate inventory management across the channel. Commercial Performance & Analytics Monitor and manage sales-in and sales-out performance, KPIs, and revenue targets across the portfolio. Leverage market intelligence, partner data, and sales analytics to identify trends, anticipate challenges, and uncover new opportunities. Deliver accurate sales forecasts and pipeline reports to regional management on a regular cadence. Identify and execute promotional and commercial activities that drive sell-through and partner engagement. Cross-Functional Collaboration Collaborate with Product Marketing, Finance, and Operations to align go-to-market strategies and ensure commercial plans are well-supported. Represent ASUS at trade shows, partner events, and industry forums across the Benelux region. Provide market feedback to inform product and strategy decisions at a regional and global level. Skills & Experiences Essential Minimum 3–5 years’ B2B commercial account management experience within the Benelux IT channel. Proven, established network of commercial channel partners within the Netherlands, Belgium, and/or Luxembourg (resellers, VARs, system integrators, distributors). Demonstrable track record of developing new business pipelines and consistently exceeding commercial targets. In-depth knowledge of B2B commercial IT channel dynamics and buying behaviors specific to the Benelux market. Fluency in Dutch is essential; proficiency in French is highly advantageous (Belgium and Luxembourg markets). Strong commercial acumen with the ability to identify opportunities, negotiate effectively, and close business. Analytical mindset with the ability to interpret sales data, identify trends, and build strategies from insight. Excellent communication and interpersonal skills — credible and confident at all levels of an organization. Highly organized with strong pipeline management discipline and the ability to juggle multiple accounts and priorities. Self-motivated and able to work independently, while collaborating effectively with cross-functional teams. Proficient in MS Office (Excel and PowerPoint in particular); CRM experience is preferred. Desirable Experience with professional computing product lines: Mini PCs, workstations, NUC-style form factors, or equivalent. Background working with or for a technology vendor, distributor, or IT solutions provider in a Benelux-facing role. Knowledge of public sector or corporate procurement processes within the Benelux. Experience with promotional marketing practices, MDF (Market Development Funds), and co-op programmes. Additional benefits A competitive and attractive salary package 25 days of annual leave A comprehensive pension plan A performance-based bonus scheme Public transport reimbursement for commuting Bicycle leasing program Sports and fitness benefits Support for mental health and overall wellbeing

Core Responsibilities

Develop ASUS’s commercial B2B business across the Benelux by managing existing channel partners, onboarding new partners, and building revenue-generating pipelines. Own the assigned product portfolio and partner performance, including account planning, forecasting, inventory, promotional activity, and collaboration with internal teams.

Requirements

Candidates need 3–5 years of B2B commercial account management experience in the Benelux IT channel, an established regional partner network, and a record of building pipelines and exceeding targets. Fluency in Dutch, strong commercial and analytical skills, disciplined account management, and proficiency in Microsoft Office are required; French and relevant computing-product experience are advantageous.

Benefits

  • Competitive Salary Package
  • 25 Days of Annual Leave
  • Comprehensive Pension Plan
  • Performance-Based Bonus Scheme
  • Public Transport Reimbursement
  • Bicycle Leasing Program
  • Sports and Fitness Benefits
  • Mental Health and Wellbeing Support

About ASUS

Industry: Computer Hardware Manufacturing

Company size: 10,001+ employees

ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight. ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies. Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day. At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real. To learn more about our aspirations and what we offer, visit asus.com/about-asus/

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