Key Skills

Job Description

As Manager Brand, you play a leading role in strengthening Haskoning as a distinctive and recognisable global brand that clients and talent know, remember and want to choose. You help shape and continuously strengthen our brand strategy, positioning and creative expression, connecting business priorities and growth ambitions with an outside-in view of clients, competitors and the market. As a senior sparring partner to the Corporate Director Brand, Marketing & Communications, you bring a strong brand perspective to key decisions and take the lead in translating those choices into brand-building activity across regions and audiences. You lead and develop the Brand team and provide direction on brand identity, brand architecture, creative excellence and how the brand is used across Haskoning. This is an opportunity to show what a strong B2B brand can do in professional services, while strengthening the team, capabilities and ways of working needed to build a stronger Haskoning brand worldwide. What you will do as Manager Brand Define a distinctive position Shape and continuously sharpen Haskoning’s brand positioning, translating business strategy and client, competitor and market insight into a clear and distinctive position in the market. Turn that positioning into a strong brand narrative and messaging that gives Haskoning a clear and recognisable voice worldwide. Build recognition and preference Turn our positioning into activity that helps more clients and talent recognise Haskoning, remember us and choose us. Identify the best opportunities to build the Haskoning brand in the regions where we want to grow, taking account of different audiences, cultures and business contexts. Lead the development of brand campaigns, concepts and initiatives for clients, talent and other priority audiences. Work with other teams across Haskoning to make sure the way we show up externally contributes to a stronger and more recognisable global brand over time. Raise the creative standard Make Haskoning more distinctive through stronger ideas, execution and creative direction. Set the creative standard for how the brand looks, sounds and feels. Work with teams and partners to shape creative work that is relevant, recognisable and distinctly Haskoning. Manage external brand and creative partners, bringing in specialist expertise where it can raise the quality and impact of our work. Make the brand work in practice Give people the clarity, principles and tools they need to use the Haskoning brand well across different regions, cultures and business lines. Lead the evolution of our brand identity, brand architecture, guidelines, tools and templates, balancing global consistency with the flexibility needed to stay relevant locally. Set the direction for how the Haskoning brand is used across propositions, initiatives and partnerships, and how acquired companies transition into the Haskoning brand. Use AI to improve how brand work is developed and delivered, helping teams create better work more efficiently and at greater scale. Build a strong Brand team Lead a team that focuses on the work that matters most and actively contributes to building a stronger brand. Lead, coach and develop the Brand team and build the capabilities it needs for the future. Translate business priorities and external opportunities into clear choices about where the team should focus its time and expertise. Demonstrate brand impact Make brand performance visible and use evidence to decide where to focus next. Define meaningful measures for recognition, preference, distinctiveness and consistency. Use brand research, client insight, market signals and performance data to understand how Haskoning is perceived across our priority regions and audiences and where we can improve. Use those insights to make better decisions about brand positioning, campaigns, creative direction and where we invest our time and budget. Where you will work At Haskoning, you will join an independent, employee-owned international consultancy that combines engineering, design, and consultancy services with software and technology. Our mission, "Enhancing Society Together," drives us to create a positive impact on the world. We offer purpose-driven and challenging work in diverse international projects, leveraging our 145 years of expertise. With over 6,800 employees in more than 25 countries, we work together to turn challenges into opportunities and make a real impact on society. We collaborate with leading clients in markets such as infrastructure, climate resilience, renewable energy, decarbonisation of industry, and sustainable mobility. As our new Manager Brand, you will be part of the Corporate Group Brand, Marketing & Communications (BMC) and report to the Corporate Director Brand, Marketing & Communications. You work closely with BMC colleagues, marketing teams in the business lines, other corporate functions and business leaders to make sure Haskoning shows up clearly, consistently and distinctively to the outside world. What you bring You are a senior B2B brand leader who combines strategic thinking with a strong creative instinct and a practical approach. Comfortable operating at both a strategic and hands-on level, you can move from advising senior stakeholders to guiding campaigns and creative execution. You know how to build support for brand decisions in a complex, expert-led organisation, connect brand strategy to business priorities and balance global consistency with local relevance. As a people leader, you create focus, help others grow in their expertise and build a team that contributes proactively. Substantial experience in B2B brand strategy, positioning, campaigns and creative direction. Experience working in a complex international organisation, ideally in professional services. Proven track record of building and strengthening a global brand across multiple regions. Strong stakeholder management skills, with the ability to present brand choices clearly, convincingly and with a strong business rationale. Hands-on experience applying AI to brand work, combined with a strong understanding of how AI is reshaping the discipline and what brands need to do differently to remain distinctive and recognisable. Experience leading and developing a Brand team. What you can expect from us At Haskoning, we believe that the well-being of our employees is essential to our shared success. That’s why we offer a comprehensive benefits package designed to support both your professional development and personal well-being. What we offer A solid foundation:A competitive base salary (between €7000 and €9000 gross per month) with annual increases. An attractive compensation package: Including a strong pension scheme with an 18.3% employer contribution, a 2.15% personal budget, and annual profit sharing. You’ll also have the opportunity to purchase company shares and share in our success. Work-life balance:28 vacation days (based on full-time employment), with the option to purchase an additional 16.5 days per year and to exchange three public holidays for days that are personally meaningful to you. We work in a hybrid model with flexible hours, work-from-home allowance, and a fully equipped home workspace. Development opportunities:A wide range of training and development programs, including tailored learning paths, learning weeks, and various knowledge-sharing groups. Mobility and travel allowance:A conveniently located workplace at one of our offices and the freedom to travel in a way that suits you. You will receive an attractive mileage allowance (up to €0.45 per km for business travel), an NS Business Card, and the option of a lease car when you travel extensively for work. Informal and inclusive culture: A welcoming and open environment with voluntary social and sports activities, and employee networks such as Pride and Young Haskoning. Read more about our employee benefits here. Are you our new colleague? Then we would like to meet you! Click on the apply button and upload your resume and motivation letter. After receiving your application, we will contact you as soon as possible. Do you have any questions about the role or the process? You can always contact Jacintha Verdegaal, Corporate Director Brand, Marketing & Communications, at [email protected] or Maria Boeve, Corporate Recruiter, at [email protected] . At Haskoning, we are committed to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered. Our mission of "Enhancing Society Together" drives us to create an environment that embraces each individual’s unique background, identity, and perspective. Regardless of your experience, background, age, gender, or other personal characteristics—you are welcome here. We believe that diversity makes us stronger and that an inclusive culture gives everyone the opportunity to grow and contribute. Read more about our ED&I initiatives on our dedicated webpage. Due to the privacy law, please submit your application via the apply button and not via email. Acquisition for this vacancy by agencies is not appreciated and offered candidates will not be taken into consideration.

Core Responsibilities

Lead the development of Haskoning’s global brand strategy, positioning, narrative, campaigns, creative direction, identity, and architecture, balancing global consistency with local relevance. Lead and develop the Brand team, guide stakeholders and creative partners, and use research, performance data, and AI to improve brand impact and delivery.

Requirements

Requires substantial experience in B2B brand strategy, positioning, campaigns, and creative direction, with a proven record of strengthening a global brand across regions and experience in a complex international organization, ideally in professional services. Candidates should demonstrate strong stakeholder management, experience leading and developing a Brand team, and hands-on application of AI to brand work.

Benefits

• Annual Salary Increases
• Employer Pension Contribution
• Personal Budget
• Annual Profit Sharing
• Company Share Purchase Option
• 28 Days of Vacation
• Option to Purchase Additional Vacation Days
• Flexible Public Holidays
• Hybrid Work
• Flexible Working Hours
• Work-from-home Allowance
• Home Workspace Equipment
• Training and Development Programs
• Mileage Allowance
• Public Transport Business Card
• Lease Car Option
• Employee Networks