Key Skills

Job Description

Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives? Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact? Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities? Practical Information: Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact. Key Responsibilities: Demand Generation & Pipeline Growth: Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact Cross-Functional Collaboration: Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets Campaign Execution & Operations: Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility Events & Field Marketing: Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience Job Requirements Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem Experience managing multiple vendors simultaneously Solid understanding of demand generation and pipeline marketing Experience working with sales teams and supporting revenue targets Ability to manage budgets, MDF, and report on ROI Strong project management and stakeholder management skills Desirable: Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors Experience in channel or partner-led marketing Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo) What we offer: Competitive compensation including base salary and a performance‑based bonus A flexible hybrid working model that supports balance and performance Strong wellbeing and mental‑health support, including access to coaching and mindfulness offers A rich learning culture with structured development opportunities and an annual training budget Rewarding time‑off benefits, including additional company leave and support during key life events Multiple mobility options such as public transport solutions, bike leasing A social workplace with great office facilities and regular team events Company description SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.

Core Responsibilities

Lead and execute integrated, vendor-led marketing plans and multichannel campaigns to generate pipeline, support revenue goals, and increase customer engagement. Coordinate campaign delivery and events with sales, pre-sales, vendors, and other stakeholders, while managing MDF budgets and measuring performance and ROI.

Requirements

Candidates should have proven B2B technology marketing experience, ideally in vendor or partner ecosystems, with experience managing multiple vendors and supporting sales revenue targets. They should understand demand generation and pipeline marketing and be able to manage budgets, report on ROI, and coordinate projects and stakeholders; experience with VMware, Broadcom, CrowdStrike, cybersecurity, infrastructure vendors, channel marketing, or CRM and marketing automation tools is desirable.

Benefits

• Performance-Based Bonus
• Flexible Hybrid Working Model
• Wellbeing and Mental Health Support
• Coaching and Mindfulness Offers
• Structured Development Opportunities
• Annual Training Budget
• Additional Company Leave
• Support During Key Life Events
• Public Transport Solutions
• Bike Leasing
• Office Facilities
• Team Events