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Head of Product Design

Piano

Amsterdam
Full-time
5-10 years experience
Hybrid

Key Skills

Design Leadership
Product Strategy
B2B SaaS
AI Design Tools
Team Mentorship
Design Systems
Executive Presence
Cross-functional Collaboration
Data-heavy Products
Personalization
Agile Development
SAFe
Design Strategy
Performance Management
Strategic Communication

Job Description

About Piano 

Piano is a behavioral intelligence and monetization platform trusted by leading companies across media, e-commerce, financial services, and beyond. We help organizations understand their audiences and grow revenue through data and personalization. 


We're looking for a Head of Product Design who can lead our design function through this transformation. This means building design leadership and team capabilities, fostering cross-functional collaboration, enabling adoption of new practices, and positioning design as a strategic function that directly impacts business outcomes. 


You'll lead a team of 8 designers across our product portfolio (Piano Analytics, Subscriptions, Audiences, Activation). You'll own team development, design strategy, and design culture. You'll define what design excellence looks like at Piano, set expectations across the organization, and sponsor how design evolves to meet new market demands. 


What You'll Own 

Design Leadership & Strategy 

  • Define design vision and direction across our product portfolio 
  • Build, mentor, and develop a high-performing design team 
  • Establish design standards, practices, and systems that scale 
  • Be the strategic design voice in executive conversations (board, leadership, customers) 
  • Partner closely with product and engineering on product strategy 

Hands-On Design & Innovation 

  • Lead design work on major strategic initiatives and new innovations 
  • Drive how AI tools and processes reshape our design workflow and quality 
  • Lead strategic design communications (investor pitches, market positioning, executive storytelling) 
  • Work on complex B2B SaaS challenges and help the team navigate them 
  • Be present on key decisions where design shapes business outcomes 

Organization & Culture 

  • Create a coaching culture where designers have clear goals and development support 
  • Manage performance and resolve team dynamics constructively 
  • Attract, develop, and retain excellent talent 


Why This Matters 

Product and Engineering output is accelerating. Design needs to scale with it. You'll: 

  • Scale design output: Use AI tools to help designers deliver significantly more work without scaling the headcount 
  • Grow the team's impact: Establish design as essential to product strategy and business outcomes 
  • Shape culture: Build a design organization that develop talents and fosters excellence 
  • Lead strategically: Be the design voice on product direction, board-level conversations, and competitive differentiation 


What You Bring 

Essential 

  • 5+ years leading design teams in B2B SaaS or similar environments 
  • Genuine hands-on proficiency with AI design tools (not just theory) 
  • Proven ability to mentor designers and build high-performing teams 
  • Experience defining design processes, systems, and standards at organizational scale 
  • Strong communication and executive presence 
  • Comfort balancing strategic thinking with hands-on execution 


Highly Valued 

  • Background in data-heavy and/or personalization products 
  • Track record of improving team output and quality within constraints 
  • Experience working with leadership teams on product strategy and business outcomes 
  • Experience working in agile development practices (SAFe experience a strong plus) 

Core Responsibilities

You will lead the product design function by defining the design vision, building a high-performing team, and establishing design standards that scale. Additionally, you will partner with product and engineering leadership to integrate design into the core business strategy and leverage AI tools to enhance design output.

Requirements

The role requires at least 5 years of experience leading design teams within a B2B SaaS environment and hands-on proficiency with AI design tools. Candidates must demonstrate strong executive presence, the ability to mentor talent, and experience in defining design processes at an organizational scale.

About Piano

Industry: Software Development

Company size: 501-1,000 employees

Piano is the digital analytics and subscription management platform that empowers businesses to understand their audience, orchestrate journeys, and grow revenue. Its market-leading subscription tools enable clients to engage, acquire and retain paying customers, while Piano Analytics delivers clean, compliant data with AI-powered insights for smarter decision-making. The company serves a global client base including the BBC, Deutsche Telekom, Crédit Agricole, Nikkei, The Telegraph, and the Wall Street Journal. For more information, visit piano.io.

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