Key Skills

Job Description

Company Description At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago. We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar. As part of the Link Snacks global enterprise, our team across EMEA (Europe, the Middle East and Africa) is focused on driving the growth of the real meat protein snack category with a strong emphasis on our brands: Jack Link’s®, Peperami®, BiFi®, and Minuets®. We operate through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom. Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks. But we’re not just about snacks; we’re driven by our core values: Be Real, Relationship Driven, Speed Matters, Stewardship, Self Discipline, Show Awesome Character Values we bring to life. Every. Single. Day. Job Description Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as Digital Performance & AI Manager EMEA at Link Snacks. Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. This position is based in Amsterdam and you will be reporting to the Marketing Director EMEA. The Digital Performance & AI Manager is responsible for analyzing social media performance and consumer insights to measure campaign effectiveness, optimize digital marketing activities, and strengthen the brand portfolio presence across channels. In addition, the role requires proficiency in leveraging AI-powered tools to create and optimize digital assets, visual content, and campaign materials for deployment across social media and other digital channels, ensuring engaging, brand-consistent, and high-performing content. Your main responsibilities will include: Consumer Needs & Experience Research: Conduct research and analyze customer, consumer, and market data to understand audience segments, trends, needs, behaviors, and expectations, translating findings into actionable recommendations. Digital Marketing Plan Execution: Support and execute digital marketing campaigns, including content planning, audience targeting, value proposition development, channel integration, and campaign optimization across digital platforms. Data Collection & Analysis: Gather, organize, and analyze social media, marketing, and consumer data to identify trends, measure performance, and support fact-based decision-making. Insights & Reporting: Develop performance reports, dashboards, and recommendations that measure ROI, campaign effectiveness, audience engagement, and overall social media impact. Consumer Experience Enhancement: Support the implementation and testing of consumer experience initiatives, tools, and processes that strengthen brand engagement and loyalty. Stakeholder & Internal Client Management: Build strong working relationships across marketing, commercial, and cross-functional teams to provide insights, answer business questions, and deliver high-quality professional support. AI-Enabled Content Development: Create, adapt, and optimize AI-generated digital assets, visual content, and social media materials to improve content effectiveness, increase engagement, and ensure brand consistency across digital channels. Qualifications EU Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language. 3 to 5 years of relevant professional experience in social media, digital marketing, marketing analytics, consumer insights, or a related field, with the ability to work independently and manage responsibilities with limited supervision. Experience in social media management, including creating, scheduling, publishing, monitoring, and analyzing content across social media platforms. Experience in market research and analysis, using consumer, market, and performance data to identify trends, generate insights, and support business decisions. Basic experience coordinating projects or guiding the work of others, even without formal people management responsibility. Strong experience using data analytics, reporting, and business intelligence tools to measure campaign performance and communicate results effectively. Experience creating and optimizing digital content, with proficiency in AI-powered content creation tools to develop social media assets, visual content, and marketing materials for digital channels. Additional Information Our benefits At Link Snacks, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being! A competitive salary and a bonus structure based on performance 27 days annual holidays Lunch on Mondays Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days from our office in Amsterdam and 2 home office days. Pension Plan Commuting allowance & WFM (work from home) allowance Equal Employment Opportunity Employer Link Snacks provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

Core Responsibilities

Analyze consumer, market, and social media data to assess campaign performance, identify audience insights, and provide reports and recommendations. Execute and optimize digital marketing campaigns, develop AI-enabled digital content, and collaborate with cross-functional teams to strengthen brand engagement and consistency.

Requirements

Requires 3–5 years of relevant experience in social media, digital marketing, marketing analytics, consumer insights, or a related field, including social media management, market research, and performance analysis. Candidates should be proficient with analytics and reporting tools and AI-powered content creation, have basic project coordination experience, and hold EU citizenship or a valid work permit.

Benefits

• Performance-Based Bonus
• 27 Days Annual Holiday
• Hybrid Working
• Pension Plan
• Commuting Allowance
• Work-From-Home Allowance
• Monday Lunch