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Digital Marketing Specialist

Geely Auto Europe

Amsterdam
Full-time
2-5 years experience
On-site

Key Skills

Digital Marketing
Paid Media Campaign Management
Google Ads
Meta Advertising
LinkedIn Advertising
Lead Generation
Campaign Optimization
Performance Analysis
Data-Driven Recommendations
Website and Landing Page Optimization
CRM
Marketing Automation
Project Management
Agency Coordination
Stakeholder Management
Communication

Job Description

The Team At Geely BeNeLux, we are a dynamic blend of young talent and seasoned industry experts, all driven by Geely’s global spirit of innovation and a deep-rooted understanding of the Belgian, Luxembourgish, and Dutch automotive markets. As a new entrant backed by a global powerhouse, we embrace the challenge of redefining mobility. We are committed to long-term success by delivering premium BEV and PHEV solutions that meet the high expectations of local drivers. Our approach is agile and collaborative, ensuring that we—and our partners set new benchmarks for quality and sustainability in the BeNeLux. Key Responsibilities Plan, execute and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels. Support European vehicle launches, brand campaigns and always-on marketing activities. Manage paid media campaigns across platforms such as Google Ads, Meta and LinkedIn. Drive lead-generation activities and improve the digital customer journey from awareness through to conversion. Monitor campaign performance, analyse results and translate data into clear recommendations and actions. Track key metrics such as reach, engagement, website traffic, leads, conversion rates, cost per lead and return on advertising spend. Support the management and optimisation of websites, landing pages and campaign content. Work with CRM and marketing automation tools to support lead nurturing and customer engagement. Collaborate with national sales companies, importer markets and dealer partners to ensure consistent and effective campaign execution. Coordinate external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets. Work closely with Brand, Product, PR, Sales and Network Development teams to align digital activities with business priorities. Stay informed about digital marketing trends, competitor activity and developments within the automotive and mobility sectors. Your Profile Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field. At least 3 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment. Practical experience managing paid digital campaigns and working with media agencies. A proactive, hands-on approach. Strong project-management skills and the ability to manage multiple campaigns and stakeholders simultaneously. Excellent written and verbal communication skills in English. Dutch would be a big plus. What We Offer Competitive remuneration package. A fast-paced dynamic environment in a successful international organization. International exposure with the chance to adapt locally and make a difference. Growth potential. #GeelyEurope Geely’s mission is to create a smart mobility experience that exceeds user expectations, become a tech-driven global auto company and the most competitive and respectable Chinese auto brand in the world.

Core Responsibilities

Plan, execute, and optimize digital campaigns across paid search, social, display, and video, supporting vehicle launches and ongoing marketing. Analyze campaign performance, improve lead generation and the digital customer journey, and coordinate agencies and internal and market partners to deliver aligned campaigns.

Requirements

A bachelor’s degree in marketing, digital marketing, communications, business, or a related field is required, along with at least three years of relevant digital marketing experience. Candidates should have hands-on paid campaign and agency experience, strong project-management and communication skills, and excellent English; Dutch is an advantage.

Benefits

  • Competitive Remuneration Package
  • International Exposure
  • Growth Potential

About Geely Auto Europe

Industry: Motor Vehicle Manufacturing

Company size: 10,001+ employees

At Geely Auto, we are dedicated to pushing the boundaries of automotive excellence, offering a diverse range of vehicles that cater to every need and preference. From sleek sedans to powerful SUVs, we blend cutting-edge technology with unparalleled craftsmanship to deliver exceptional driving experiences. We take pride in our commitment to innovation, constantly striving to redefine what's possible in the automotive world. Our forward-thinking approach drives us to explore new frontiers in automotive intelligence, leveraging the latest advancements to enhance safety, connectivity, and convenience. Our lineup includes a wide range of traditional and new energy-fuel vehicles, and by embracing these technologies, we are driving toward a greener future while never compromising on performance. On this page, we will keep you updated with the latest news about Geely in Europe. Stay connected with us to be the first to know about our newest releases, cutting-edge features, and industry-leading achievements.

Added 2 days ago