Key Skills

Job Description

About us: Stanley 1913 - Built for Life® since 1913. The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com. Our teams are spread all over the world, with our headquarters based in Seattle, WA. The European team is located in the center of Amsterdam, from where we lead our efforts in sales, marketing, product development, logistics, and finance across the entire EMEA region. We are a diverse and entrepreneurial team that enjoys working in a fast-paced environment. Driven by purpose, passion, and performance, we rise to new heights together. If you are up for a new challenge, we would love to talk! Position Overview The Sales Director, Germany & Austria, leads Stanley 1913’s wholesale business across two of our most important markets in EMEA, driving sustainable growth, strengthening strategic retail partnerships, and delivering regional commercial performance. Responsible for developing and executing market strategies that expand distribution, increase brand presence, and unlock new growth opportunities, this role ensures best-in-class execution across all sales channels. Reporting directly to the Senior Director of Sales, EMEA, the role leads a team of Sales Managers and a Customer & Sales Support Manager, while collaborating closely with cross-functional partners and fellow sales leaders across key markets, including the UK and the Netherlands, to drive alignment, share best practices, and accelerate growth across the region. What You'll Do Drive wholesale strategy and business growth by partnering with the Senior Director of Sales to execute the commercial strategy for Germany and Austria, strengthening market position, expanding strategic distribution and marketplace opportunities, and enhancing brand equity while delivering sustainable growth across the region. Own regional sales performance and financial delivery, holding accountability for revenue, profitability, market share, and strategic growth objectives across Germany and Austria. Monitor business performance, identify opportunities and risks, and implement actions that accelerate growth, improve commercial effectiveness, and ensure the achievement of annual and long-term business goals. Lead business planning and forecasting through multi-year, annual, quarterly, and monthly planning processes, providing accurate forecasts aligned with business objectives and inventory requirements while supporting the transition from in-season trading to a pre-order-led business model. Build and grow strategic retail partnerships across brick-and-mortar and digital accounts, shaping commercial agreements and trade terms that drive mutual profitability, support operational efficiency, enable impactful brand activations, and accelerate growth across priority product categories. Own customer and category performance by leveraging market insights, sell-through data, margins, and inventory efficiency metrics to identify opportunities, mitigate risks, and drive informed commercial decision-making. Lead, coach, and develop a high-performing team of Sales Managers and Customer & Sales Support professionals by providing clear direction, setting ambitious goals, fostering accountability, and creating an environment focused on collaboration, agility, and continuous improvement. Partner cross-functionally across the business, working closely with Finance, Merchandising, Marketing, Customer Operations, and Supply Chain teams to align priorities, optimize execution, and ensure operational excellence from planning through point-of-sale activation. Represent the Germany & Austria business within the EMEA Sales organization, collaborating with regional sales leaders to share best practices, align on strategic initiatives, and contribute to broader commercial growth objectives. Who You Are Bachelor's degree in Business Administration, Marketing, Sales, or a related field. 10+ years of progressive sales experience within wholesale, distribution, or channel management, including 5+ years of experience leading and developing high-performing sales teams and managers. Experience within retail, consumer goods, lifestyle, outdoor, or sporting goods industries is preferred. Demonstrated success developing strategic customer partnerships, managing complex key accounts, and delivering sustainable revenue and profit growth across multiple channels and markets. Strong commercial and financial acumen, including experience with Gross-to-Net management, budgeting, forecasting, revenue delivery, and translating performance insights into actionable business decisions. Strong understanding of retail dynamics, assortment planning, merchandising principles, and the consumer journey, with the ability to identify market opportunities and drive category growth. Experience leading change and driving commercial transformation, with the ability to implement new ways of working, scale business operations, and successfully navigate evolving market and customer dynamics. Proven leadership, communication, negotiation, and stakeholder management skills, with the ability to influence across all levels of an organization and build trusted relationships with customers, partners, and cross-functional teams. Thrives in a fast-paced, entrepreneurial, and multicultural environment, bringing a collaborative, adaptable, and results-oriented approach while fostering accountability, continuous improvement, and high team performance. Native-level German and fluent English, both written and spoken. Please note that this full-time position is based in Amsterdam. We do not offer relocation support or visa sponsorship for this role. Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to [email protected]. Stanley 1913 is a total rewards company, which includes rewards beyond base salary. About our parent company: Morgan Street Holdings The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chain, tms, and Continental. Morgan Street Holdings’ portfolio provides best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.

Core Responsibilities

Lead wholesale sales strategy and commercial performance across Germany and Austria, including revenue, profitability, market share, forecasting, and strategic retail partnerships. Manage and develop the regional sales and support team while collaborating with cross-functional teams and EMEA sales leaders to improve execution and drive growth.

Requirements

Requires a bachelor's degree in business, marketing, sales, or a related field, 10+ years of progressive wholesale, distribution, or channel sales experience, and 5+ years leading sales teams. Candidates should bring strong commercial and financial acumen, strategic account and retail expertise, proven leadership and change-management skills, and native-level German with fluent English.