Key Skills

Job Description

Join Incotec, a Croda brand, and help shape the future of sustainable agriculture. As a global leader in seed enhancement and crop technologies, we enable growers to improve yields, strengthen food security and make farming more sustainable. Guided by Croda's purpose, Smart science to improve lives™, we combine innovation, collaboration and expertise to create solutions that make a real difference. We are seeking a passionate and commercially minded Head of Strategic Marketing to drive long-term growth through market-led strategy, portfolio direction and innovation prioritisation. Working across Marketing, R&D and Commercial teams, you will identify future opportunities, shape investment decisions and ensure our innovation pipeline delivers sustainable growth and competitive advantage. As a member of the Incotec Global Leadership Team, you will play a central role in shaping business strategy, influencing investment decisions and ensuring customer, market and portfolio insights are embedded in leadership decision-making. This is a unique opportunity to influence business strategy, strengthen portfolio performance and create lasting value in a purpose-driven, global organisation. Who We’re Looking For A strategic leader who can anticipate where agricultural markets are heading, identify the opportunities that matter most, and turn insight into sustainable business growth. Proven success in strategic marketing, portfolio management or growth strategy within a global B2B agricultural business. Demonstrated ability to shape portfolio and innovation investment decisions that drive growth, differentiation and long-term value creation. Strong commercial acumen, with the ability to translate market insights, customer needs and industry trends into winning business strategies. Experience using data, analytics and market intelligence to influence decision-making and deliver measurable business outcomes. A strategic thinker who can see the bigger picture while turning complex challenges into clear, actionable priorities. Skilled at influencing and aligning senior stakeholders across a global matrix organisation, building trust and momentum behind strategic initiatives. Resilient, adaptable and comfortable operating in evolving environments where ambiguity creates opportunity. Naturally curious, with a passion for engaging customers, industry networks and thought leaders to identify emerging trends, uncover new opportunities and challenge customer status quo. Degree qualified in Marketing, Business, Agriculture or a related discipline. Professional marketing qualification or postgraduate degree is advantageous. What You’ll Be Doing In this role, you will shape the future direction of Incotec's portfolio and innovation strategy, ensuring we remain at the forefront of sustainable agriculture. Working across the business, you will turn market insight into strategic action, guide investment decisions and build the capabilities needed to drive long-term growth. Lead the strategic marketing agenda, as a member of the Incotec Global Leadership Team, aligning portfolio, innovation and commercial priorities to drive sustainable growth. Shape the global portfolio strategy, balancing short and long-term opportunities to maximise business value. Turn customer insights, industry engagement, and market trends into growth opportunities, innovation priorities and differentiated market positioning. Govern and prioritise the innovation pipeline, ensuring investment decisions deliver strong commercial returns. Embed long-term portfolio planning to identify performance gaps, growth opportunities and future investment needs. Champion the voice of the customer and market, influencing strategic and investment decisions at leadership level. Partner with R&D, Sales and regional teams to translate technical capabilities into compelling customer value propositions. Build and maintain strategic relationships with customers, industry bodies, research partners and external networks, ensuring Incotec remains connected to emerging market needs and future growth opportunities. Anticipate market, competitive and regulatory developments, identifying opportunities, risks and areas for differentiation. Advance the use of market intelligence, digital tools and AI-enabled insights to strengthen decision-making. Build, lead and develop a high-performing strategic marketing team. Additional Information We welcome applications from candidates across the Netherlands. While the role is ideally based in our Enkhuizen location, remote working arrangements may be considered for the right candidate. If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email [email protected]. Why Croda? At Incotec, you'll do more than lead strategy, you'll help shape the future of sustainable agriculture. Backed by Croda's global reach and purpose-driven culture, you'll have the opportunity to influence business direction, as a member of Incotec Global Leadership Team, guide innovation investment and create lasting value for customers around the world. We pride ourselves on bringing together diverse teams and talents from across the globe and, guided by our values of Responsible, Innovative, and Together, we are passionate about building an inclusive, collaborative, and diverse organisation with innovation and customer focus underpinning all that we do. Croda is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, marriage or civil partnership, pregnancy or maternity, religion or belief.

Core Responsibilities

Lead Incotec’s strategic marketing agenda and shape global portfolio and innovation strategies, prioritizing investments and translating customer, market, competitive, and regulatory insights into sustainable growth opportunities. Partner with R&D, Sales, and regional teams, build external relationships and a high-performing marketing team, and strengthen leadership decisions through market intelligence and digital and AI-enabled insights.

Requirements

Candidates should have proven strategic marketing, portfolio management, or growth strategy experience in a global B2B agricultural business, with a record of influencing portfolio and innovation investments and delivering measurable commercial outcomes. A relevant degree in Marketing, Business, Agriculture, or a related discipline is required; a professional marketing qualification or postgraduate degree is advantageous, along with strong analytical, commercial, stakeholder-influencing, and leadership capabilities.