
Senior SEO/GEO Specialist
Work Arrangement
Office Days per Week: 3 days
Key Skills
Job Description
Job Description:
Do you want to shape the future of SEO and GEO by building smart solutions that integrate AI and automation? Are you excited about combining technical SEO expertise with innovative technologies to create tools that make our work faster, smarter, and more impactful? Then please read on!
Dentsu’s Search team is looking for a new Senior SEO specialist with an affinity for smart AI implementations. A pioneer who dares to innovate, experiment and helps in building smart solutions for the team and for clients. We work for large (inter)national brands such as KLM, Danone, and Audemars Piquet. Our goal is to improve their business performance by delivering top-notch SEO strategies and execution.
We are looking for someone with experience in the SEO field, specifically with an affinity for AI, to take the services we offer to a next level. You will be part of a young, ambitious, and talented team of 13 SEO specialists.
The role
Your primary goal will be to improve the organic visibility of our clients and lead large client accounts.
As a Senior SEO specialist, you will manage a client team, define the strategy, delegate activities, and monitor deadlines. We are looking for someone who has experience with all aspects of SEO. You know how to convert insights into recommendations in the areas of technical, content, and authority. Additionally, you will train junior and mid-level specialists by sharing knowledge and case studies.
Finally, you contribute to the innovation of our core deliverables and services we offer to our clients.
What will you do?
- Setting up complete (multi-market) SEO strategies;
- Setting goals and KPIs;
- Monitoring results and achieving targets;
- Managing and leading accounts with multiple specialists;
- Use LLMs to optimize and automate workflows;
- Identify needs and optimization opportunities for clients;
- Creating proposals and providing support in pitches;
- Preparing and delivering client presentations;
- Guiding the implementation of optimizations;
- Assigning tasks and guiding junior and mid-level team members;
- Measuring and analyzing results based on proposed activities;
- Assisting with internal innovative projects and products;
- Sharing knowledge internally and externally.
Who are you?
- You have a passion for SEO;
- You are proactive and take responsibility;
- You are good at problem-solving and have strong analytical skills;
- You have persuasiveness and an articulate ideas well;
- You have strong communication skills in English;
- You are a strong project manager and have control over your time allocation;
- You are curious, eager to learn, and ambitious;
- You hold a degree from a university of applied sciences (HBO) or a research university (WO);
- You have 3+ years of relevant experience.
What does dentsu offer?
- Enthusiastic, ambitious colleagues and a positive work atmosphere;
- Working with the best specialists in our field;
- Good development and growth opportunities;
- Possibilities for diversification into areas such as PPC, automation, or other disciplines within the network;
- An environment that prioritizes knowledge development and mutual improvement;
- 30 days of annual leave (27 flexible and 3 fixed days provided by dentsu);
- A day off volunteering;
- Pension scheme;
- Working from our office in Amsterdam & remotely (60% office, 40% remote);
- Healthy, fully catered lunch;
- And more - we'll be happy to tell you about it in a conversation.
Who will you be working with?
We are a Search team of 29 SEA specialists and 13 SEO specialists. We celebrate success together but also share our challenges. We value transparency, being yourself, helping each other, and above all, we are a committed team that has each other's best interests at heart.
At dentsu, we believe that diversity stimulates innovation. Everyone is welcome, regardless of background, gender, or field of study, and that mindset is reflected in how we work together every day.
Teambuilding and sociability are very important to us. We like to end the week with music on our rooftop terrace, spend time together volunteering as a team, organize various activities, and participate in sports events such as the Adfocup and the Dam‑to‑Dam run.
If you are interested but don't fully recognize yourself in every specification, don't let that discourage you. It's primarily a wishlist.
#LI-CK1
#LI-Hybrid
Location:
AmsterdamBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Core Responsibilities
The Senior SEO specialist will lead client accounts, define multi-market SEO strategies, and manage a team of specialists to improve organic visibility. They will also leverage AI and automation to optimize workflows and contribute to the innovation of core service deliverables.
Requirements
Candidates must have 3+ years of relevant SEO experience and a degree from a university of applied sciences or research university. Strong analytical, communication, and project management skills are required, along with a proactive approach to problem-solving.
Benefits
- 30 days of annual leave
- Volunteering day off
- Pension scheme
- Healthy catered lunch
- Professional development opportunities
- Hybrid work environment
About dentsu
Industry: Business Consulting and Services
Company size: 10,001+ employees
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.