Sales Development Representative
Key Skills
Job Description
Sales Development Representative (SDR) at Guardey Amsterdam | Full-time What we do Guardey is the Duolingo for security awarenes. We are an international and innovative B2B SaaS platform for security awareness training that transforms traditional, often tedious learning experiences into an engaging and effective process. Through gamification, we make learning about cybersecurity fun and impactful. Our mission: helping organisations build a strong security awareness culture and turn their employees into a powerful line of defence, without sacrificing productivity or job satisfaction. We are a fast-growing startup with great people, strong benefits, and big ambitions. You will be joining a team of Account Executives, Partner Managers, and a leader who knows this role well and can help you grow. Your role As an SDR at Guardey, you are a driving force in our success. The timing is perfect: our message lands well in the market, and in our best sectors we see a 10-20% call-to-meeting conversion rate. This is driven by the rising number of cybersecurity incidents and changing legislation like NIS2, both of which are pushing organisations to invest. This role is about building. You develop outbound sequences, call prospects, attend events, test messaging, learn what works in our market, and directly contribute to the growth of a company moving fast. The output of your role is booked meetings for the Account Executives and our Partners. What you will do You are responsible for top-of-funnel pipeline in our target market. In practice: cold outreach via phone, email, and LinkedIn, qualifying inbound leads, booking and handing off meetings to the AEs, keeping HubSpot accurate and clean, and actively contributing to improving the playbook based on what you learn in the field. You work closely with the AEs from the first touchpoint through to handover. Who we are looking for Goal-oriented - Goals motivate you and you like to win. This is a role with targets. You will be set up to succeed, and it is on you to make it happen. Curious - You enjoy understanding customers so you can find out who truly needs our solution. Structured - You work with discipline and structure. In this role it is important that you can follow a process and keep your commitments to customers and the team. Team player - You collaborate with AEs, external partners, the marketing team, and customers. You perform well as part of a team. Experience - Demonstrable affinity with commercial work, understanding people, and achieving goals. We care less about how many years of experience you have and more about whether you bring the right mindset. Skills - You speak Dutch and English and you are not afraid to pick up the phone. What you get Good salary depending on your experience, with a strong bonus structure. A clear path toward Account Executive for strong performers. The opportunity to play a key role in a fast-growing startup, with plenty of room for your input. A growing team with a high-trust culture where your ideas and input make a difference. Coaching from people who were in your seat not that long ago, alongside leaders with 10+ years of enterprise SaaS experience. Unlimited holidays - as long as you get the work done, you manage your own balance. Flexible working - a hybrid model with the option to work partly from home. A MacBook you can also use privately. Interested? Share your CV and tell us in a few sentences why you think you are the right candidate for our team!
Core Responsibilities
Build top-of-funnel pipeline through phone, email, and LinkedIn outreach, qualify inbound leads, and book and hand off meetings to Account Executives and partners. Maintain accurate HubSpot records and improve the sales playbook using insights from prospect interactions and events.
Requirements
The candidate should be goal-oriented, curious, structured, collaborative, and comfortable with commercial work and achieving targets. Dutch and English fluency and confidence making phone calls are required; specific years of experience are not required.
Benefits
- Performance Bonus
- Unlimited Holidays
- Flexible Working
- Hybrid Work
- MacBook
About Guardey
Industry: Computer and Network Security
Company size: 11-50 employees
Guardey is on a mission to reduce hacks and data leaks by human error. 95% of all data leaks still happen because employees lack awareness about cyber threats such as phishing, password security, and malware. We’re here to change that. With Guardey, security awareness training is no longer boring. During regular, short 3-minute challenges, your employees learn about phishing, malware, password security, and other relevant cyber security topics.