
Distribution Area Lead (Regio Zuid NL)
Key Skills
Job Description
In a nutshell
As a Distribution Area Lead, you are responsible for improving operational performance across multiple Hub locations in the Netherlands, working closely with on-site teams. You coach Hub Leads (Location Managers) in their personal development while optimizing daily operations with a strong focus on safety, customer experience, process efficiency, and team well-being.
Picnic groceries are picked in Fulfilment Centers, transported by truck to one of approximately 65 Hubs, and then unloaded by Runners who load them into electric Picnic vehicles to deliver orders to customers. Each Hub spans around 1,500–2,000 m² and employs between 30 and 200 Runners working together to ensure smooth and reliable last-mile delivery.
Trick of the trade
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Leadership development: Spot, mentor, and grow current and future operations leaders at Hub locations.
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Team coaching: Support and coach Runners, Runner+’s, and Hub Leads to meet targets for safety, service quality, and efficiency.
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Operational excellence: Drive improvements in daily Hub operations by identifying key performance and customer experience drivers.
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Performance emprovement: Translate feedback and insights into concrete actions and guide teams from startup phase to high performance.
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Operational oversight: Maintain deep understanding of distribution strategies, systems, logistics processes, and equipment.
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Multi-Site management: Coach and support multiple Hubs through frequent on-site visits and close performance follow-up.
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Stakeholder collaboration: Work effectively across Hubs, the Amsterdam office, and remote settings to ensure alignment.
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Process optimization: Continuously improve processes using a data-driven approach in a fast-paced environment.
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Change & Growth management: Navigate rapid company growth with a generalist mindset and entrepreneurial approach to building the future of retail.
You can find all current Hub locations here.
About you
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Finished Bachelors or Masters degree
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3-6 years of experience in a leadership role, preferably in the field of logistics, e-commerce and/or hospitality
- Fluent in both Dutch and English
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Curious, mature, and confident to coach and intervene
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Strong people and process focus
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Hands-on, flexible and getting things done mentality
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Result-driven, happily chasing outputs
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Analytical and problem-solving skills
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An incredible drive to disrupt the world of grocery shopping
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Willingness to travel to different hub locations
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A drivers license (type B)
Picnic Perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚵🏼Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, a leasecar and offer a pension plan. And your phone and laptop are on us, as well.
Core Responsibilities
You will be responsible for improving operational performance across multiple hub locations by coaching hub leads and optimizing daily logistics processes. This involves driving safety, service quality, and efficiency while managing change and growth across the distribution network.
Requirements
Candidates must hold a Bachelor's or Master's degree and possess 3-6 years of leadership experience in logistics, e-commerce, or hospitality. Fluency in Dutch and English is required, along with a valid driver's license and a hands-on, result-driven mentality.
Benefits
- Fresh lunch
- Coffee and snacks
- Health insurance discount
- Bike plan
- Learning and development
- Mental wellbeing support
- 25 holidays
- Lease car
- Pension plan
- Phone
- Laptop
About Picnic
Industry: Retail
Company size: 5,001-10,000 employees
At Picnic, we’re a team of inventors, builders, dreamers, and best-in-class operators! With our app-only business model and custom-built in-house supply chain, we're revolutionizing the way people buy groceries and eat every day. We're growing across the Netherlands, Germany, France, and beyond. One of the things that makes Picnic different is that we handle almost everything ourselves: from forecasting and building automated warehouses to designing custom electric vehicles and writing our own software. It gives us total freedom to experiment with bold, new ideas (which we do a lot!). We love to challenge ourselves and learn by doing. The best way to grow here? By taking ownership from day one and pushing boundaries every single day. As a diverse team of over 85 nationalities, there’s always something happening - whether you’re into sports, board games, charity work, dancing at our legendary Picnic festival, or licorice tasting (yes, really!). Our scale-up culture means you get to own your work and bring fresh ideas to life. If you’re looking to make a real impact, reach out. We’d love to hear from you!