Key Skills

Job Description

The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers in Food, Nutrition, Bakery, and Dairy Products industries. And He/She will be responsible for achieving sales targets, developing customers, managing customer demands, executing transactions, and formulating market strategies. Responsibilities Sales Targets & Customer Development Develop and implement annual sales plans for the assigned territory to achieve the company’s revenue and customer growth targets. Proactively develop new customers in the food, nutrition and related sectors, build and maintain direct relationships with procurement decision-makers. Continuously expand the customer base and strengthen brand influence through industry exhibitions, customer visits, technical seminars and other channels. Customer Demand Management & Solution Selling Gain in-depth understanding of customer pain points, and collaborate with product managers and technical teams to tailor solutions that meet customer requirements. Lead technical demonstrations, product trials and quotation negotiations to accelerate contract signing and order delivery. Regularly review customer cooperation feedback, optimize service processes and improve customer retention. Contract Negotiation & Transaction Execution Lead price negotiations, define payment terms and sign long-term cooperation agreements to ensure transaction compliance and deliver the company’s revenue and profit targets. Coordinate internal resources (production, logistics, quality, etc.) and external suppliers to guarantee on-time order delivery. Resolve unexpected issues raised by customers. Market Insights & Competitive Strategy Dynamically track global food and nutrition market trends and competitor developments relevant to the company’s business and development strategy, and feed customer requirements back to the product team. Formulate targeted sales strategies to increase market share. Qualifications Bachelor’s degree or above, majoring in Food Science, Food Engineering, Nutrition, Food Hygiene, Biotechnology or other related disciplines. Required Skills Around 5 years of experience in sales and channel expansion of food additives / nutrition in the European market, familiar with EU food import regulations, certification systems (such as EFSA etc.), and trade processes. Excellent written and spoken English proficiency. Excellent business negotiation skills. Familiar with analytical methods; capable of independently conducting competitor research and strategy planning. Good logical thinking, collaborating and multitasking abilities.

Core Responsibilities

Develop and execute territory sales plans, acquire and retain customers, and deliver revenue and profit targets through solution selling, negotiations, and contract execution. Coordinate internal and external resources to fulfill orders, resolve customer issues, monitor market and competitor trends, and shape sales strategies.

Requirements

Requires a bachelor’s degree or higher in food science, food engineering, nutrition, food hygiene, biotechnology, or a related discipline, plus around five years of food additives or nutrition sales and channel expansion experience in the European market. Candidates should understand EU food import regulations, certification systems such as EFSA, and trade processes, and demonstrate strong English, negotiation, analytical, planning, collaboration, and multitasking skills.