Key Skills

Job Description

Amsterdam | Fulltime Given the fast-moving, young and dynamic environment we operate in, we believe we achieve more together, face to face. This is an on-site role with a minimum of 4 days a week in the business (club or head office), close to the team, the brands and the clubs we serve. Are you passionate about performance marketing and fueled by a love for an active lifestyle? Ready to build on your skills and bring Paid Search campaigns to the next level? Urban Gym Group is looking for a Paid Search Specialist to help grow our brands and inspire more people to embrace movement through powerful, data-driven campaigns. This is your sign to join our growing performance marketing team! As our Paid Search Specialist, you’ll take full ownership of scaling and optimising our search engine marketing (SEM) campaigns across multiple accounts and regions. You will leverage advanced techniques like scripting and automation to streamline operations and stay ahead of the curve by integrating AI-driven search capabilities into our strategy. Headquartered in Amsterdam, we have a strong focus on the Dutch market; therefore, understanding or speaking Dutch is considered a strong advantage, though our main company language is English. This position is ideal for someone with a strong technical foundation in paid search who’s looking to take the next step in their marketing career – with plenty of room to drive impact and grow. Key responsibilities Manage, optimise, and scale advanced Paid Search campaigns (Google Ads & Microsoft Advertising) across multiple accounts and geographical regions to drive business growth. Implement and maintain automated bidding strategies, scripts, and automation tools to maximize campaign efficiency and ROI. Stay at the forefront of the industry by testing and integrating AI search features and modern search behaviors into our keyword and campaign strategies. Develop and execute comprehensive search strategies, including structural A/B testing, landing page optimization, and audience targeting. Monitor complex campaign performance, spot global and regional trends, and deliver deep-dive reporting and analysis. Stay up to date with search engine algorithm updates, automation trends, and performance marketing innovations. You Excellent proficiency in English (written and verbal) is a must. Fluency or working proficiency in Dutch is considered a strong plus, but not a hard requirement. 3+ years of experience managing mid-to-large scale Paid Search campaigns (Google Ads is a must). Proven track record of managing and structuring multiple accounts across different regions/markets. Strong technical background with hands-on experience using scripts (JavaScript for Google Ads) and advanced automation tools. Deep understanding of AI search dynamics, Smart Bidding, and utilizing AI features within search platforms. Expert knowledge of conversion tracking, Google Tag Manager (GTM), consent mode, and attribution models. Strong analytical skills to interpret complex data sets and translate them into actionable optimizations. Proficiency with Google Analytics (GA4), Looker Studio, and advanced Excel/Google Sheets. We offer Competitive salary plus 8% holiday pay based on your annual salary 26 days holiday (based on full-time employment) Pension plan to support your future Join our Work in Club Programme and experience life on the gym floor Well-being matters: you and your family get unlimited access to OpenUp, our mental health and well-being partner Unlimited access to all our first-class clubs for you and a +1 Remote working option for up to 10 days a year based on full-time employment One day a year for charity work: give back and make an impact

Core Responsibilities

Manage, optimize, and scale paid search campaigns across multiple accounts and regions, using automated bidding, scripts, and AI search capabilities to improve efficiency and business results. Develop and test search strategies, monitor performance and regional trends, and provide in-depth reporting and analysis.

Requirements

Candidates must have at least 3 years of experience managing mid-to-large-scale paid search campaigns, including Google Ads, and experience structuring accounts across multiple markets. They should bring strong technical and analytical skills, including JavaScript scripting, automation, AI search, conversion tracking, GTM, consent mode, attribution, GA4, Looker Studio, and advanced spreadsheet use; English proficiency is required, while Dutch is an advantage.

Benefits

• Competitive Salary
• 8% Holiday Pay
• 26 Days of Holiday
• Pension Plan
• Work in Club Programme
• Mental Health and Well-Being Support
• Unlimited Gym Club Access for Employee and Guest
• Remote Working Option for Up to 10 Days a Year
• One Charity Work Day a Year