Key Skills

Job Description

Company Description Hart Beach is a surf-focused destination in Scheveningen that combines a surfschool, surfshop, and surf restaurant into one vibrant community hub. Since 1971, it has been a place where surf, skate, events, and honest food come together year-round. Hart Beach is Green Key Gold certified, reflecting a strong commitment to sustainability and responsible hospitality. Located at Strandweg 3b in Scheveningen and open every day, it offers a dynamic environment for team members who enjoy an active, coastal lifestyle. More information can be found at www.hartbeach.nl and on Instagram at @hartbeachsurf. Role Description The Digital Key Player – Shopify, Data Connection & E-commerce is a full-time, on-site role based in The Hague. This role is responsible for managing and optimizing the Hart Beach Shopify store, including product listings, collections, and promotions. Day-to-day tasks include monitoring website performance, ensuring accurate data connections between online and in-store systems, maintaining inventory and pricing consistency, and improving the online customer journey. The role also involves coordinating with marketing and operations teams to support campaigns, analyze e-commerce metrics, and implement improvements that drive online sales and strengthen the brand’s digital presence. The Digital Key Player will proactively identify technical and usability issues, collaborate with external partners or vendors as needed, and contribute to a cohesive omnichannel experience. Qualifications Strong Shopify and e-commerce platform skills, including managing product catalogs, collections, themes, and basic configurations. Experience with data connections and integrations between systems (e.g., POS, inventory, CRM) and an understanding of data accuracy and synchronization. Knowledge of digital marketing and e-commerce best practices, including SEO for product pages, online merchandising, and conversion optimization. Comfort with web analytics tools and reporting, with the ability to interpret data and make practical recommendations for improvement. Excellent written and verbal communication skills in English; Dutch language skills are an advantage. Strong organizational skills, attention to detail, and the ability to manage multiple tasks in a fast-paced, customer-focused environment. Collaborative mindset, with the ability to work closely with marketing, operations, and retail teams on-site. Affinity with surf, skate, or outdoor lifestyle is a plus, as well as prior experience in retail or hospitality e-commerce. Relevant education or professional experience in digital commerce, business, IT, or a related field.

Core Responsibilities

Manage and optimize the Shopify store, including product listings, collections, promotions, inventory, pricing, and accurate connections between online and in-store systems. Monitor performance and customer journeys, coordinate with marketing and operations, analyze e-commerce metrics, and implement improvements that support online sales and a consistent omnichannel experience.

Requirements

Candidates should have strong Shopify and e-commerce platform skills, experience with system integrations, and knowledge of digital marketing, SEO, merchandising, conversion optimization, and web analytics. Strong organization, attention to detail, communication, and collaboration are required; relevant education or professional experience in digital commerce, business, IT, or a related field is requested, while Dutch language skills and surf, skate, retail, or hospitality experience are advantages.