Key Skills

Job Description

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. Key Responsibilities Community Growth & Engagement Develop and execute community growth strategies tailored to the market Drive user engagement through campaigns, discussions, and interactive content Identify and nurture key users (KOLs, active contributors, brand advocates) Content Planning & Management Plan and publish high-quality, localized content (posts, topics, campaigns) Moderate user-generated content to ensure quality and compliance Identify trending topics and align content with user interests Campaign & Event Execution Plan and execute online and offline campaigns (e.g., test drive events, meetups) Collaborate with marketing and after-sales teams to launch engagement initiatives Support offline activities such as vehicle showcases and community events Data & Insights Monitor community performance metrics (engagement, retention, growth) Analyze user behavior and optimize content and operations strategies Provide regular reports and actionable insights Key Responsibilities Bachelor’s degree or above 2+ years experience in community operations, social media, or content marketing Strong understanding of NL, BE, Lux digital platforms and user behavior (e.g., Instagram, TikTok, Facebook) Passion for automotive industry (EV knowledge is a plus) Excellent English and Dutch communication and copywriting skills Strong sense of ownership and execution Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends Proven experience in localized community operations and user engagement strategies Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills Location: Netherlands Type of Employment: Full-time

Core Responsibilities

Develop community growth and engagement strategies, plan localized content, moderate user-generated content, and identify influential and active community members. Execute online and offline campaigns and events, collaborate with marketing and after-sales teams, and analyze community performance to improve operations and report insights.

Requirements

Requires a bachelor's degree or higher and at least two years of experience in community operations, social media, or content marketing. Candidates should understand the Netherlands, Belgium, and Luxembourg markets and digital platforms, have fluent or native-level Dutch and excellent English communication and copywriting skills, and demonstrate strong execution and interest in the automotive industry.